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Fans of ’90s Rock Band Drinking Heavily on Current Tour

In recent weeks, an impressive number of enthusiastic beer drinkers have gathered to celebrate the remarkable return of a legendary ’90s band. Wembley Stadium proudly announces that it has achieved an extraordinary milestone by serving over 250,000 pints of beer, setting a new record for this iconic London venue.

Boosting Beer Sales: The Impact of the Band’s Reunion

A recent article by The Times highlighted an interview with Delaware North, the catering company responsible for managing food and beverage operations at Wembley Stadium. According to their findings, the current Oasis tour has resulted in unprecedented beer consumption, with staff pouring more beer than ever before.

This highly anticipated reunion tour marks the band’s first return to the stage since their split nearly 16 years ago. The Oasis Live ’25 tour kicked off with performances in Cardiff and Manchester, culminating in a series of five electrifying shows at Wembley.

The Times reports that during the Oasis concerts, Delaware North has been pouring nearly a quarter of a million pints of beer.

Approximately 80,000 fans are expected to attend each of the Wembley shows, which suggests that if the beer consumption were evenly distributed, each attendee would consume about three pints of beer.

However, it is reasonable to assume that not every fan will be drinking, leaving some individuals likely consuming significantly more beer than others.

How Do Oasis Fans’ Beer Consumption Habits Compare to Other Music Enthusiasts?

The current Wembley Stadium, which opened its doors in 2007, replaced the original venue that operated from 1923 to 2003.

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The staggering figure of nearly 250,000 pints consumed by Oasis fans surpasses the records set by other popular artists who have had multi-show runs at this venue.

According to The Times, Coldplay’s concerts at Wembley in 2024 resulted in the sale of 120,000 pints, while Taylor Swift’s fans consumed approximately 40,000 pints last year.

READ MORE: Oasis’ First Official Reunion Show Features Rarities + Favorites

The surge in demand for beer during the Oasis shows has prompted the catering team to adopt innovative approaches to beer storage at Wembley Stadium.

As reported by Consequence.net (via The Caterer), Delaware North has ingeniously utilized available space beneath escalators for storing beer kegs. Additionally, they have transformed open cupboard areas into makeshift cold storage for the beer.

Oasis is set to continue their electrifying performances this weekend at Wembley, with their U.S. tour leg kicking off on August 28 at Soldier Field in Chicago.

Discover the Six Heaviest Oasis Songs (+ One Heavy Cover)

These tracks truly embody the essence of their song, ‘Rock ‘n’ Roll Star.’ Turn up the volume and enjoy these heavy Oasis songs.

Gallery Credit: Chad Childers, Loudwire

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Sarah Parker
Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.