Swiss Journal of Research in Business and Social Sciences

Women's clothing

Fendi Ad Campaign for Spring 2025 Unveiled

Shortly after the spectacular presentation of the Fendi Spring 2025 collection at Milan Fashion Week, renowned designer Kim Jones announced his departure from the prestigious Italian fashion house following an impactful four-year tenure. The eagerly anticipated campaign for his final collection has officially been released, featuring the acclaimed photographer Steven Meisel, who continues his collaboration with Jones. This marks Meisel’s third consecutive campaign for Fendi, delivering a fresh perspective with a new cast of models. Mona Tougaard, Karolina Spakowski, and Lina Zhang bring joy and vibrancy to the campaign imagery, showcasing their captivating smiles against a soft pink backdrop adorned with beautiful floral elements, all illuminated by warm, spring-like lighting.

Explore the Joyful Aesthetics of the Fendi Spring 2025 Campaign Featuring Mona Tougaard, Karolina Spakowski & Lina Zhang

Fendi S/S 2025 : Mona Tougaard, Karolina Spakowski & Lina Zhang by Steven Meisel
IMAGES | FACEBOOK/FENDI

Discover the Enthusiastic Responses from theFashionSpot?s Forum Community

?Why does it look so commercial?? questioned forum member fashionsavvvvvy, sparking a debate about the campaign’s artistic direction.

Another member, 90sfan, described the outcome as ?tragic,? expressing disappointment in the overall aesthetic.

Creative echoed this sentiment, stating, ?Wow, this is tragic! Steven Meisel at his lowest,? suggesting that the renowned photographer may not have delivered his best work this time.

Avonlea002 lamented, ?Hard to believe that Meisel and Carlyne were once responsible for some of the best imagery in fashion. This is embarrassingly bad,? reflecting on the campaign’s perceived lack of quality.

However, prylvi offered a different perspective, stating, ?The collection was really ugly, but the campaign came out so lovely,? indicating a positive view of the campaign visuals despite the collection’s shortcomings.

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Similarly, MModa praised the campaign, stating, ?I love the spring vibes of the campaign. It is pretty and fresh. Karolina?s smiling shot looks beautiful,? highlighting the joyful atmosphere captured in the images.

Another forum member, vogue28, shared their enthusiasm: ?I?m into the smiling, and I like this campaign a whole lot. It?s fresh and season-appropriate with those spring-like colors and soft lighting. The whole cast looks beautiful here,? emphasizing the campaign’s uplifting tone and seasonal relevance.

Fendi S/S 2025 : Mona Tougaard, Karolina Spakowski & Lina Zhang by Steven Meisel
IMAGES | FACEBOOK/FENDI

To see more stunning visuals of Mona Tougaard, Karolina Spakowski, and Lina Zhang in the Fendi Spring 2025 campaign and to engage in the lively conversation surrounding it, join us here.

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Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.

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