Discover Incredible Shopping Inspiration from Bethenny Frankel on TikTok.
The podcast host and entrepreneur, Bethenny Frankel, has recently added the title of “unintended beauty influencer” to her impressive resume, amassing millions of views with her authentic insights on both drugstore gems and high-end luxury finds.
With the excitement of Amazon Prime Day featuring hundreds of discounted products, we’ve highlighted several of Frankel’s favorite beauty items she’s shared on social media over the years. These include everything from the “richest drugstore serum” she has ever tested to the supermodel-worthy glow lotion she relied on before strutting down the Sports Illustrated Swimsuit Runway Show.
Keep scrolling to explore her top picks (and while you’re at it, don’t forget to check out our comprehensive guides to the best beauty and fashion deals during Prime Day as well).
After Frankel declared this creamy bronzer “better than the artist formerly known as Chanel” in a TikTok post, it sold out almost immediately. Fortunately, it’s not only back in stock but also available for under $20 right now.
“I opened it and I was like, we’re the richest of the bitches,” the “Just B” host humorously noted.
Talk about a glow-getter! Frankel has relied on this shimmering bronzer for years, once telling us it’s “not a luxury beauty item in price, but it’s absolutely luxurious.”
She even used it to prepare for her internet-breaking runway walk at Miami Swim Week this year, sharing with Page Six Style that it’s her secret for achieving “the perfect glow … no streaks, no stains.”
Frankel showered praise on this “elite” serum during a TikTok session last October.
“This is the richest drugstore serum product I’ve tried so far,” she enthusiastically exclaimed. “It’s like the richest a serum can possibly be … these will be going into the VIP cabinet.”
From chicken salad to coffee, the star is also known for her culinary content. Recently, she shared on Good Morning America that she loves this Nespresso machine, enthusiastically stating, “I appreciate the steamer attachment, and the coffee comes out HOT.”
“It’s user-friendly, which is a big deal since I often encounter user errors with coffee makers,” she added.
Although Frankel initially considered keeping this fragrance a secret, she ultimately decided to share it with her TikTok followers this spring.
“I can’t stop thinking about it, and I can’t stop wanting to smell like it,” she expressed. “It has a sweet scent, but not in a cheap floral department store kind of way … more like a captivating allure.”
After testing this versatile oil, Frankel enthusiastically urged her followers to “run like a thief” to grab a bottle.
“The thing is, when you apply it to your body, face, and hair, it hydrates and lasts,” she elaborated. “Your legs maintain a lovely sheen for hours. It’s incredibly therapeutic, it’s budget-friendly, and it has a subtle fragrance.”
Exfoliating has played a crucial role in Frankel’s runway preparation process this spring — her website describes these pads as “an easy way to incorporate exfoliation without rinsing or additional steps.”
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