Swiss Journal of Research in Business and Social Sciences

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Forever Young: Rod Stewart’s Lifetime Achievement at AMAs

Legendary musician Sir Rod Stewart made a memorable impression at the 2025 American Music Awards by accepting the prestigious Lifetime Achievement Award. He captivated the audience with one of his signature high-energy performances, ensuring the show ended on a high note on Monday, May 26. The evening was a celebration of his remarkable career and contributions to the music industry, showcasing his enduring legacy and undeniable talent.

The 80-year-old music icon was honored by five of his eight children — Kim, Ruby, Renee, Liam, and Sean — who took the stage to celebrate their father’s impressive 60-year career. During his time in the music scene, Stewart has sold millions of albums globally, achieving numerous Billboard Hot 100 top 10 hits like “Maggie May,” “Hot Legs,” “Do Ya Think I’m Sexy?,” and “Some Guys Have All the Luck.” Their heartfelt tribute highlighted not only his musical achievements but also the impact he has had on their lives.

“I’m absolutely flabbergasted — I had no idea they were here,” exclaimed a visibly shocked Rod the Mod after sharing warm embraces with his children. He humorously remarked about his large family, stating, “I’ve got eight all together … I didn’t have a television,” which drew laughter from the audience. This moment underscored the close-knit bond Rod shares with his family, further endearing him to fans and viewers alike.

Reflecting on his early career, Stewart recounted how he began singing in the early 1960s, stating, “well before all of you lot were here,” while gesturing towards the audience. He shared that his initial motivation to pursue music stemmed from a deep-seated passion for singing, rather than the desire for fame or wealth. Beginning his journey with blues and R&B standards in England, he later made a name for himself with the Jeff Beck Group, followed by the Faces and a highly successful solo career. During his speech, he expressed gratitude towards the numerous musicians he has collaborated with over the years, as well as his greatest musical influences, including Sam Cooke, David Ruffin of the Temptations, and the legendary Muddy Waters.

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Despite the accolades, Stewart appeared genuinely touched to have five of his children on stage with him, joyfully reiterating the surprise they brought to his moment of recognition. He then took the opportunity to promote his ongoing Caesars Palace residency before energetically skipping over to the stage to deliver a performance of his 1988 Hot 100 No. 12 hit “Forever Young.” His performance was not just a showcase of his vocal prowess but also a heartfelt tribute to his enduring love for music.

Dressed in strikingly tight pinstriped black pants, a classic white tuxedo jacket, and a ruffled white shirt that boldly revealed his chest, Stewart radiated youthful energy. He played air guitar while passionately singing, “May good fortune be with you, may your guiding light be strong/ Build a stairway to heaven with a prince or a vagabond/ And may you never love in vain.” Accompanying him were a trio of backup singers in shimmering black minidresses, who harmonized beautifully, enhancing the song’s timeless chorus. The vibrant visuals and powerful performance highlighted Stewart’s continued relevance in the music industry.

Stewart’s dynamic performance also incorporated a unique three-man bagpipe team, adding an extra layer of flair to the show. This electrifying act included a captivating tap dance break worthy of Las Vegas, complemented by a thrilling double fiddle and marching band drum solo. The combination of these elements created a performance that was not only entertaining but also a celebration of Stewart’s musical journey, bringing the audience to their feet.

Watch Stewart’s heartfelt acceptance of the Lifetime Achievement Award in the video below.

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The American Music Awards are produced by Dick Clark Productions, which is owned by Penske Media Eldridge, a joint venture between Eldridge Industries and Penske Media, the parent company of Billboard.

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Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.