You’re likely already aware that Sarah Burton has officially taken the helm as the creative director of Givenchy, a prestigious name in the fashion industry. The acclaimed British designer revealed her much-anticipated debut collection for the iconic French luxury brand during the illustrious Paris Fashion Week this past March. This debut collection garnered a spectrum of reactions from fashion enthusiasts and critics alike on our forums. Now, just four months later, we are thrilled to unveil Burton’s inaugural campaign for the upcoming Fall 2025 season. The celebrated recipient of the British Fashion Council’s Designer of the Year Award in 2011 has enlisted the stunning Kaia Gerber to be the face of this new campaign, capturing the essence of modern elegance.
Discover the Artistic Collaboration of Kaia Gerber and Halina Reijn in the Givenchy Pre-Fall 2025 Campaign
Explore the Vibrant Reactions from theFashionSpot’s Forum Community
“Were we anticipating this moment?” posed the user ellarchivist, reflecting the excitement surrounding the campaign.
“We all suspected that Burton’s appointment was a misstep for Givenchy. But now it has become abundantly clear that she may not be the right fit for this iconic brand,” asserted 90sfan, echoing a sentiment shared by many.
“Reviving a stagnant brand requires bold decisions, not this lackluster approach. Sarah appears to be a lovely person; however, she is proving to be a rather ineffective creative director. Simply choosing eye-catching looks and hiring a competent photographer isn’t enough; there’s no need for pretentiousness,” critiqued Avonlea.
Tourbillions commented thoughtfully: “If they had collaborated with Cynthia Erivo, the energy of this campaign would have been significantly enhanced. Erivo has already embraced Givenchy in her wardrobe, which would have brought authenticity and vibrancy to the visuals.”
“This is quite a disaster,” expressed FashionPower, while Drusilla succinctly summarized the campaign as “weak,” capturing the disappointment felt by many.
Discover more captivating visuals of Kaia Gerber from the Givenchy Pre-Fall 2025 campaign and engage in the lively discussion surrounding it, here.
