Sorry Brat Summer, It’s Officially Guava Girl Summer Now and She’s Glowy, Glossy & Smells Like Vacation

This summer’s hottest beauty trend is fruity, flirty, and flooding your feed.

By Camila Quimper Jun 18, 2025 5:31 PM
| Updated Jun 18, 2025 5:33 PM
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Shop Guava Girl Summer_1024x759.jpgPhoto Courtesy of Summer Fridays

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Move over strawberries and tomatoes—Summer 2025 belongs to guava. That’s right, the sweet, tropical fruit is having a major main-character moment. From skincare serums loaded with antioxidant-rich guava extract (hi, vitamin C!) to lip balms and blushes in the juiciest pinky-peach tones, Guava Girl Summer is officially here and taking over your TikTok FYP, inbox, and vanity.

The vibe? Glowy, fruity, and flushed, basically what you'd look like after sipping a guava spritz on a rooftop in 90-degree heat. And if you're wondering whether it’s just another fleeting trend, think again. Guava extract is known for its brightening and hydrating benefits, making it a legit skincare hero. And the makeup shades? Universally flattering and totally summer-coded.

Whether it’s a guava-scented body mist or a monochrome pink makeup moment, this trend is too good not to try...until Squash Girl Fall rolls in, of course.

Guava Girl Summer Beauty Picks:

Summer Fridays Tinted Lip Butter Balm in Pink Guava

Summer Fridays just dropped Pink Guava, a juicy fuchsia take on their cult-fave lip balm that smells like summer and looks even better.

Kopari Beauty Guava Hair & Body Mist

If you’d rather smell like guava than wear it, Kopari’s fruity body mist blends guava, mango, and vanilla into a chic, tropical scent that’s basically a rich aunt in a bottle.

Kulfi Lassi Lips Staining Long-Lasting Moisturizing Lip Oil in Guava

Half juicy gloss, half lasting stain, Kulfi’s guava-pink lip oil is the low-key hero of summer, staying put for hours while looking so good.

Merit Flush Balm Cream Blush in LeBonBon

If you’re a “swipe it on and go” kind of person, Merit’s sheer cream blush in guava tones is finger-friendly, foolproof, and totally summer-ready.

Ceremonia Guava Perfume Hair and Body Mist

If you’re already obsessed with Ceremonia’s guava haircare, good news, their signature citrusy scent now comes in a lightweight, alcohol-free perfume mist for your skin and hair.

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E.l.f. Glow Reviver Lip Oil in It's Giving Guava

A total fave among E! editors, this lip oil nails that luxe look for way less, with a sheer coral shade that adds just the right hint of summer glow.

Fenty Beauty Butta Drop Whipped Oil Body Cream in Guava Getaway

What happens when juicy guava meets ultra-rich body butter? This whipped cream that smells like a tropical vacay and drenches your skin in shea and mango goodness. Trust me, I’ve gone through multiple tubs.

Gisou Honey Infused Hydrating Lip Oil in Bee-llini Peach

This juicy lip oil, packed with Mirsalehi honey and bee garden oils, keeps your lips seriously hydrated while serving up a glossy, non-sticky shine you’ll actually want to wear all day. It's currently my summer go-to lippie!

Refy Cream Blush in Guava

Refy’s new guava cream blush is the ultimate “sunburn” flush you can build, blend, and wear all summer without any actual sun damage—hello, glowing skin for days!

Yves Saint Laurent Rouge Volupté Shine Lipstick Balm in Wet Guava

The lip oil trend and guava summer collide with YSL’s stick lip oils, an E! editor favorite for their lightweight feel, smooth glide, and soft, natural color without any heaviness.

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Photo Courtesy of Summer Fridays

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