Swiss Journal of Research in Business and Social Sciences

Music

Grunge Video Hits 2 Billion YouTube Views for the First Time

Congratulations are truly deserved for Nirvana, as they have achieved an incredible milestone by becoming the first band from the grunge era to have their music video surpass 2 billion views on YouTube. The iconic video that accomplished this remarkable feat is none other than “Smells Like Teen Spirit,” which originally showcased their groundbreaking sound and captured the attention of music lovers worldwide.

Directed by Samuel Bayer, this influential video premiered on MTV in the fall of 1991. It played a pivotal role in catapulting Nirvana to fame, earning them prestigious accolades such as Best New Artist and Best Alternative Group at the 1992 MTV Video Music Awards. The production of this memorable clip was reportedly created on a modest budget ranging between ,000 and $50,000.

Exploring the Exclusive YouTube 2 Billion Views Club

Currently, over 100 music videos have crossed the impressive 2 billion views threshold on YouTube. While a significant number of these viral clips belong to genres like pop, hip-hop, rap, and country, there are also notable entries from the rock genre that have reached this milestone.

READ MORE: The Best Grunge Album of Each Year From 1987-1996

The band Twenty One Pilots boasts two entries in this exclusive club. Their hit “Stressed Out” currently enjoys a staggering 3.08 billion views, while “Heathens” has impressively surpassed 2.26 billion views.

Among the other rock music videos to achieve this extraordinary milestone are Linkin Park‘s “Numb” with 2.51 billion views and Guns N’ Roses‘s “November Rain“, which stands at 2.29 billion views as of this report.

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As of the latest updates, Nirvana’sSmells Like Teen Spirit” has impressively reached the milestone of 2.008 billion views, solidifying its legacy in music history.

Discover Nirvana’s Iconic Video: “Smells Like Teen Spirit”

Unveiling the Highest Selling Albums of 15 Major Hard Rock Bands

Here, we present a comprehensive list of the top-selling albums from 15 major hard rock bands, showcasing their impact on the music industry.

Sales totals, provided by Luminate, reflect data through the end of 2024. Sales records have been documented since 1991.

Gallery Credit: Rob Carroll

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Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.