The atmosphere of change is palpable at Gucci, especially after the recent announcement of Demna’s upcoming debut collection during the prestigious Milan Fashion Week this September. Following the unexpected departure of Sabato De Sarno in February, Demna, known for his innovative vision at Balenciaga, steps into the role of creative director for this iconic Italian fashion house, which was originally established in 1921 by Guccio Gucci. The anticipation is heightened as the Fall 2025 campaign is unveiled, featuring designs presented earlier this year by the in-house team. Renowned photographer Catherine Opie was brought on board to capture this campaign, which highlights an ensemble cast posing in minimalist studio settings, delivering a series of strikingly simplistic yet powerful portraits.
Explore the Fall 2025 Gucci Campaign Captured by Catherine Opie
Discover the Diverse Reactions from theFashionSpot’s Community Members
“LOL! Ready for yet another -25% sales for H2 2025, uh?” quipped FashionPower, expressing skepticism about the campaign’s potential impact on Gucci’s market performance.
“Let the Gucci implosion begin, I guess,” remarked jeremydante, indicating a belief that the collection may not resonate well with consumers.
“It feels like they’re attempting a pretentious Raf Simons Prada moment,” noted oioioi, highlighting a perceived similarity in aesthetic ambition that might not align with Gucci’s brand identity.
Another user, vogue28, lamented, “It’s astonishing to think this is the same brand that once delivered bold, glamorous campaigns by Mert Alas & Marcus Piggott during Frida Giannini‘s era. The current state of Gucci is simply dire,” expressing a strong sense of disappointment.
“Dreadful. I miss Frida Giannini,” echoed Scotty, implying a longing for the artistry and vision that characterized past collections under her direction.
“Everything about this is just very… meh. I don’t understand this cast,” shared niknak, reflecting a sense of confusion regarding the choices made in the campaign’s casting.
To explore more from the captivating Gucci Fall 2025 campaign captured by Catherine Opie and to engage in the ongoing dialogue surrounding this collection, click here to join the conversation.
