After a brief period of uncertainty, Gucci has officially announced that Demna Gvasalia will take on the role of Creative Director. This prestigious position became vacant in February when Sabato De Sarno, who had been at the helm since January 2023, departed from the brand. With this new appointment, Demna will step away from his current responsibilities at Balenciaga, with his last collection set to debut in July during the illustrious Haute Couture Paris Fashion Week. In a statement, Demna expressed his enthusiasm, stating, “I am truly excited to join the Gucci family. It is an honor to contribute to a House that I deeply respect and have long admired. I look forward to writing together with Stefano and the whole team a new chapter of Gucci’s amazing story.”
Demna Takes the Helm at Gucci After Leaving Balenciaga
Explore the Reactions from theFashionSpot Forum Community
“HAHAHAHHAHAHAH WHAT THE ACTUAL F!” [upNorth]
“Didn’t see this one coming.” [Monsieur Cristobal]
“I can’t even…” [thiago]
“This is sickening. Goodbye Gucci.” [Kishan]
“Biggest joke ever! You can expect literally ANYTHING from Kering. WOW! I am shocked!” [Creative]
“Gucci is done. Kering is done.” [Grets]
“I’m genuinely in utter shock. It’s such a crazy and desperate move from Kering; I can’t help but laugh. Good luck with that.” [Marc10]
“Let’s see how the elevation strategy is going to be now. I expect a success, but at what cost? He will probably continue what he is doing at Balenciaga. It’s actually hilarious.” [Lola701]
“So finally Balenciaga is FREE! I can’t wait to see how messy this change is going to be.” [thatsfierce]
Join the conversation and share your own thoughts on Demna’s appointment as Gucci’s Creative Director. We’d love to hear what you think!
