Exciting transformations are unfolding at Gucci. Following the unexpected departure of Sabato De Sarno as creative director in February, Demna has taken the reins as the new design leader for this iconic Italian fashion house. Having previously held a prominent position at Balenciaga, Demna is now poised to bring fresh perspectives and innovative designs to Gucci. As anticipation builds for Demna’s inaugural collection, Gucci has launched a vibrant advertising campaign celebrating its legendary GG monogram. For this campaign, the brand enlisted the talents of Emily Ratajkowski, a renowned London-born American model and actress, who partners with the distinguished male model Kit Butler. The duo was photographed amidst the stunning backdrops of the French Riviera, specifically in the glamorous resort town of Cannes, capturing the essence of luxury in a series of striking images taken by the acclaimed photographer Daniel Arnold.
Unveiling the Alluring Gucci GG Monogram Campaign Featuring Emily Ratajkowski
Discover the Enthusiastic and Critical Reactions from theFashionSpot Forum Members
“Ugh, can’t stand her. She has absolutely no personal style; she literally resembles a living Barbie doll that designers and stylists play dress-up with,” shared GivenchyHomme as soon as the campaign launched.
“Emily Ratajkowski in 2025 is truly a bold choice,” remarked Serend1pity, highlighting the ongoing conversation regarding Ratajkowski’s role in the campaign.
“Someone should return this brand to Tom Ford and clarify that this was all a misunderstanding,” stated DK92, reflecting a sentiment that resonates with some fashion enthusiasts.
Also expressing disappointment, thatsfierce commented: “They really don’t seem to put any effort into their campaigns these days!”
“Outdated, cheap, passé, and tacky. Where’s the elevation? The exclusivity?” questioned fashionmarketeditor, emphasizing the need for innovation in luxury fashion.
“I never minded Emily Ratajkowski. While I don’t object to her landing a Gucci campaign, the final result is just lackluster beyond belief. It’s such an insipid and uninspiring total non-event of a campaign!” expressed vogue28, summarizing the general sentiment shared by many.
Explore more captivating visuals of Emily Ratajkowski and Kit Butler from the highly anticipated 2025 Gucci GG Monogram campaign and engage in the ongoing conversation about this latest fashion statement, here.
