Swiss Journal of Research in Business and Social Sciences

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Halftime Performances at the Super Bowl Over the Years

Prepare for an unforgettable spectacle as Kendrick Lamar takes the stage at the highly anticipated 2025 Super Bowl. This iconic rapper is not one to shy away from a grand display of talent and charisma, and fans can expect nothing less than an electrifying performance at the Apple Music Super Bowl LIX Halftime Show on February 9, hosted at the renowned Caesars Superdome in New Orleans.

Joining the ranks of legendary artists like Rihanna, Beyoncé, Bruno Mars, and Katy Perry, Kendrick is set to deliver a show-stopping experience that will resonate with fans. This marks a significant moment not just for Kendrick but for the evolution of halftime performances, where artistry and entertainment converge. His return to the field promises a blend of powerful lyrics and captivating visuals that will surely leave an impact.

This performance will not be Kendrick’s inaugural appearance at the Super Bowl. At 37 years old and fresh off a remarkable sweep at the 2025 Grammy Awards, he previously shared the stage during the 2022 halftime show alongside hip-hop legends such as Dr. Dre, Eminem, Snoop Dogg, and Mary J. Blige. This time, fans can look forward to a special collaboration as his longtime partner in music, SZA, is confirmed to join him as a special guest, promising an unforgettable musical experience.

Typically, halftime performers are allocated a mere 15 minutes to captivate millions of viewers worldwide. Yet, this brief window often leads to creating memorable moments that are talked about for years. Take, for example, Rihanna’s 2023 performance, which sent social media into a frenzy within seconds when she revealed her pregnancy with partner A$AP Rocky during her set. Expect Kendrick to craft similarly iconic moments that will resonate long after the final note is played.

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Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.

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