The much-anticipated moment has finally arrived: Playboi Carti has officially unveiled his highly awaited third studio album, I Am Music, on Friday, March 14, through AWGE and Interscope Records. This release marks a significant milestone in his career, showcasing his artistic evolution and the dedication he has poured into his music. Fans and critics alike are eager to dive into this new collection of tracks that promise to deliver the signature sound and innovative rhythms that Carti is known for. The buzz surrounding this album has been immense, with many anticipating how it will shape his legacy in the hip-hop industry.

In a strategic promotional effort, Spotify has been instrumental in amplifying the album’s exposure over the past month. The platform has adorned major cities like Los Angeles, New York City, and Miami with eye-catching billboards that boldly declare phrases such as “STREETS READY,” “SORRY4 DA WAIT,” and “I AM MUSIC MF.” This innovative marketing approach not only builds excitement but also engages fans in a conversation about the album, creating a cultural moment that resonates within the urban landscape. By leveraging such advertising tactics, Spotify is helping to ensure that the release garners the attention it deserves in the competitive music scene.

I Am Music was preceded by the official single “All Red,” which impressively climbed to No. 15 on the Billboard Hot 100 and secured the No. 3 spot on the Hot R&B/Hip-Hop Songs chart. The artist, whose real name is Jordan Terrell Carter, has also shared several tracks on his YouTube and Instagram platforms, including “2024,” “BACKR00MS” featuring Travis Scott, and “H00DBYAIR.” During his electrifying headlining performance at Rolling Loud Miami in December, he captivated audiences with unreleased tracks, including the anticipated “Lose You” featuring The Weeknd. This collaboration adds to Carti’s impressive catalog, following their previous hit “Timeless” from The Weeknd’s Billboard 200-topping album Hurry Up Tomorrow, which reached an impressive No. 3 on the Hot 100 last year.

Playboi Carti is set to take center stage as the headliner for Rolling Loud California on Sunday, March 16. The festival made an exciting announcement on X earlier this week, noting that his debut album Die Lit was released the day before Rolling Loud Miami, and he continues this thrilling tradition with the release of I Am Music just before the California event kicks off. This strategic timing not only enhances his visibility during the festival but also creates a buzz that encourages fans to engage with his new music while celebrating his ongoing influence in the hip-hop genre.

I Am Music marks the long-awaited return of Playboi Carti, arriving five years after his previous LP, Whole Lotta Red. This extensive 24-track project features notable collaborations with illustrious artists such as Ye (formerly known as Kanye West) on “Go2DaMoon,” Kid Cudi on “M3tamorphosis,” and Future on “Teen X.” This ambitious compilation not only topped the Billboard 200 and Top R&B/Hip-Hop Albums charts but also marked Carti’s first No. 1 position on both prestigious listings. The album’s diverse sound and impactful collaborations reflect his growth as an artist and his commitment to pushing the boundaries of hip-hop.

Explore and listen to I Am Music below to experience the latest sonic offerings from Playboi Carti, an artist who continues to redefine the landscape of modern hip-hop.