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Swiss Journal of Research in Business and Social Sciences

    • Women's clothing

    Imaan Hammam Shines in Donna Karan Cashmere Mist Ad Campaign

    Sarah Parker Posted on

    If you haven’t noticed, the renowned Donna Karan New York label has made an impressive return to the fashion scene. The highly anticipated relaunch campaign for the Spring 2024 season featured a stunning array of supermodels photographed by the iconic Annie Leibovitz. This remarkable revival continues to gain momentum as we move into its second year. Notably, the G-III Apparel Group Ltd-owned brand is reintroducing its classic Cashmere Mist fragrance. With the re-release, the captivating Imaan Hammam has been chosen as the face of this exquisite scent. The talented Mikael Jansson was brought on board to capture the essence of the Donna Karan New York Cashmere Mist fragrance campaign, featuring Hammam amidst the breathtaking scenery of the Stockholm Archipelago, which holds historical significance as the original campaign’s backdrop from 30 years ago.

    Discover Imaan Hammam as the Face of the Iconic Donna Karan New York Cashmere Mist Fragrance Campaign

    Donna Karan ‘Cashmere Mist’ Fragrance 2025 : Imaan Hammam by Mikael Jansson
    IMAGE | FACEBOOK/DONNAKARANNEWYORK

    Explore the Enthusiastic Reactions from the Fashion Community Regarding the Campaign

    “Imaan is impossibly gorgeous and this feels like a throwback, in a nice way,” instantly admired KoV, expressing his appreciation for the nostalgic elegance of the campaign.

    “Oh wow. Color me shocked that Jansson decided to put effort into his photography again. This has a very early 2000s vibe for him, which is always a win, and Imaan, of course, looks beautiful,” enthused Fiercification, highlighting the campaign’s successful blend of modern and vintage aesthetics.

    “Beautiful and more. Imaan’s beauty is so calm and her images make you feel good. Mikael Jansson is an underrated master and legend,” applauded ivano, acknowledging Jansson’s exceptional talent in capturing the essence of beauty through his lens.

    See also  US Vogue May 2025: Highlights from theFashionSpot

    Vogue28 voiced: “Truly wonderful campaign imagery, such beautiful photography from Mikael Jansson here. Throw a beauty like Imaan Hammam into the mix and we’ve got ourselves something rather remarkable. It’s all just so tastefully executed, I’m kinda obsessed with this!” This reflects the overall sentiment of admiration and appreciation for the artistry involved.

    Donna Karan ‘Cashmere Mist’ Fragrance 2025 : Imaan Hammam by Mikael Jansson
    IMAGE | FACEBOOK/DONNAKARANNEWYORK

    Discover more of Imaan Hammam in the captivating Donna Karan Cashmere Mist fragrance campaign and participate in the ongoing conversation here.

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    Sarah Parker
    Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.
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