Acclaimed Oscar-winning U.S. director Jessica Yu, known for her exceptional work on titles like “Quiz Girl” and “Fosse/Verdon,” is set to helm the exciting new Prime Video Italy original series “Italian Postcards.” This captivating show will follow the adventures of a spoiled young heiress from New York, who is sent to Sicily by her grandfather to immerse herself in the family real estate business. As she navigates her new life, viewers can expect a blend of comedy, drama, and cultural exploration.

The series will be produced in English, featuring a cast that includes a still undisclosed well-known U.S. actor portraying the grandfather, as mentioned by Nicole Morganti, the head of originals for Southern Europe at Prime Video. Additionally, the cast will include a rising young U.S. star and two talented Italian actors who are proficient in English, ensuring a diverse and engaging ensemble that will resonate with global audiences.

“Italian Postcards” was officially announced during a Prime Video Upfronts presentation held on Thursday in Rome, generating excitement among fans and industry insiders alike. This announcement marks a significant step in Prime Video’s strategic content expansion in Italy, highlighting its commitment to producing original local content that appeals to a wide range of viewers.

Before the Upfronts presentation, Morganti discussed her vision for Prime Video’s approach in Italy with Variety, emphasizing how “Italian Postcards” embodies her shift towards targeting the young adult audience demographic, a vital and dynamic market segment that is increasingly influential in the entertainment landscape.

Exploring Prime Video’s Expanded Content Strategy for Young Audiences

Absolutely, our editorial strategy is designed to be exceptionally broad and expansive. We aim to deliver high-quality content for the largest possible audience. However, within this overarching goal, we are strategically focusing on a much younger demographic. This shift is evident in the upcoming lineup of shows and movies that cater specifically to younger viewers, reflecting current trends and preferences in media consumption.

Reasons Behind the Shift Towards a Younger Audience

Our rapid growth has resulted in a diverse and extensive fan base, which naturally leads us to adapt our content offerings. As we expand significantly, we recognize the importance of attracting viewers who may not yet be part of our core audience. This strategic shift allows us to engage with younger demographics who are eager for fresh, relatable content. We’ve successfully implemented this approach in Spain, where our curated lineup has resonated well, and we are now poised to replicate this success across Southern Europe, including new titles from France aimed at young adults.

Defining Prime Video’s Unique Italian Editorial Approach

Currently, our editorial strategy in Italy is organized into three distinct categories. The first category is the hyper-local bucket, which focuses on content tailored specifically for Italian audiences. We initiated our journey by catering to local viewers, producing hyper-local shows that encompass a variety of entertainment elements. This includes numerous new titles, as well as adaptations of successful formats like “The Traitors Italia” and original productions like “Roast in Peace” and “Pink Carpet – Vip al Tappeto,” which is currently in its second season. These offerings have consistently performed well, showcasing our ability to deliver compelling unscripted content that stands apart from traditional linear television.

Following that, we have the hyper-local category for scripted content and films, exemplified by the poignant movie “Il Ministero dell’Amore” (“The Ministry of Love”). This film captures the essence of Italian culture, intertwining themes of politics and romance, revealing how these two aspects are more interconnected than we often realize. It’s a perfect representation of our commitment to producing content that resonates deeply with Italian audiences.

Delving into Italian-Language Films and Shows Targeting the Global Market

We are particularly excited about the upcoming title “No Place to Be Single,” a project based on the popular novel by Felicia Kingsley. This title has gained significant traction not only in Italy but also internationally, featuring an Italian cast and creative team that will help promote its global appeal. With strong backing from Prime Video on an international scale, the movie is set to debut in the first quarter of 2026, and we are confident in its potential to resonate with diverse audiences around the world.

Exploring New Frontiers: Italian Creativity for Global English-Language Content

Our journey into developing English-language content that stems from Italian creativity began two years ago, and we are thrilled to announce our first title in this category: “Lodge Costiera,” which is set to premiere on September 24. This series embodies Italian creativity while targeting international audiences with an English-speaking cast, including esteemed American actors alongside Italian writers and directors. This collaborative effort reflects our goal to cultivate a truly global perspective. The captivating backdrop of Italy serves as the perfect setting for nurturing innovative storytelling, and we are eager to showcase upcoming projects like “Love Me, Love Me,” the first intellectual property from Italian author Stefania S. Working closely with talented creators, we aim to strengthen our presence in the young-adult genre that has already gained popularity in Spain. Additionally, “Italian Postcards” will highlight emerging Italian talent, featuring fresh faces like Mia Jenkins and Luca Malucci, who are set to captivate audiences alongside seasoned professionals like Academy Award-winning director Jessica Yu. With this initiative, we aim to elevate new talent and continue our commitment to bringing authentic Italian narratives to a global stage.

Prime Video’s Key Upcoming Titles for Global Audiences

“Italian Postcards” – This innovative Prime Video original series, directed by the talented Jessica Yu (known for “Quiz Girl,” “Only Murders in the Building,” and “The Morning Show”), chronicles the misadventures of Mia, a young and spoiled heiress from New York who is sent to Palermo by her grandfather. Stripped of her luxuries and financial support, she is thrust into the role of a real estate agent within her family’s business. The synopsis poses an intriguing question: “Will an Upper West Side girl survive in Sicily without even a credit card?” Production for this exciting series, co-produced by Amazon MGM Studios and Gaumont Italia, is set to commence in Sicily in the coming months, promising a delightful blend of Italian culture and engaging storytelling.

“No Place to Be Single” – In a bid to amplify this Italian-language film, Prime Video will provide a global platform for its release. Based on a bestseller by Felicia Kingsley, the story unfolds in the picturesque Tuscan town of Belvedere in Chianti, where everyone seems to be either in a romantic relationship or searching for their soulmate. The narrative centers around Elisa, a single mother who manages Le Giuggiole winery. The arrival of her childhood friend Michele turns her world upside down, reigniting feelings she believed were long lost. Co-produced by Amazon MGM Studios and Italian International Film – Lucisano Media Group, this film is set to premiere exclusively on Prime Video worldwide in 2026.

“Love Me, Love Me” – This highly anticipated film is based on the bestselling novel from the four-book series by Stefania S., which has garnered over 22 million reads on the Wattpad platform. The story follows a 16-year-old named June, portrayed by British actress Mia Jenkins, as she becomes embroiled in a complex love triangle involving two best friends, ultimately uncovering hidden truths about herself and her relationships. Co-produced by Lotus Productions—a Leone Film Group company—and Amazon MGM Studios, with support from Wattpad Webtoon Studios, this film is scheduled to be released globally on Prime Video in 2026.