Swiss Journal of Research in Business and Social Sciences

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“Jet2 Holiday” Jingle in ICE Clip Generates Controversy

A recent video shared on The White House’s official social media platforms has sparked considerable backlash online, as a questionable audio selection transformed a serious announcement into an unexpected spectacle. The public is now seeking explanations, with many labeling it as one of the most tone-deaf posts to date. This incident has ignited discussions about the appropriateness of using light-hearted content in serious contexts, and many are left wondering how such a misstep could occur from a government account.

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The White House Uses Jet2 Holidays’ Jingle in Controversial ICE Deportation Video

The White House is facing intense criticism after releasing a video showcasing ICE deportation flights, accompanied by the upbeat audio from Jet2 Holidays. Yes, the same cheerful voice that typically promotes vacation experiences was paired with footage depicting handcuffed individuals being led onto planes. To add to the controversy, the accompanying caption read: “When ICE books you a one-way Jet2 holiday to deportation. Nothing beats it!” This post has left many people shocked and questioning the appropriateness of such a tone in a serious situation involving human lives.

Public Outcry: Social Media Reacts to the Tone-Deaf Post

Social media users quickly flooded the White House’s X comment section, with numerous individuals questioning whether the post was genuinely from the official account. Many expressed disbelief over the juxtaposition of a cheerful vacation jingle paired with stark images of deportations. The overwhelming sentiment was one of insensitivity, as users criticized the post for trivializing a painful and traumatic experience faced by many. The tone of the video was seen as a stark contrast to the seriousness of immigration issues.

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One user on X, @kate_ross_ commented, “[Jet2] y’all ok with this?

Another user, @TheMisterFrog remarked, “what the helly, white houserelly

Meanwhile, another user @ladidai stated, “It is so incredibly embarrassing for this account to operate this

One user on X, @WINRProtocol shared, “No way they used the Jet2 sound

Meanwhile, X user @isthisdame commented, “i thought this was a parody account..

Finally, X user @ALPHACOETH remarked, “mind you this is an official united states government page

Jess Glynne and Jet2 Respond to the Controversy

Jess Glynne has made it clear that she does not support the White House’s use of her song ‘Hold My Hand’ in a video promoting ICE deportations. She expressed that the whole situation makes her feel “sick.” Additionally, Zoe Lister, the voiceover artist from the original advertisement, has also spoken out, stating she would “never condone” the use of her voice to promote what she labeled as “Trump and his abhorrent policies.
“The Jet2 meme has spread a lot of joy and humour around the world, but the White House video shows that Trump has neither,” said Jess Glynne, per BBC.

“Our branding has become something of a viral phenomenon this summer and we are pleased to see how many people have used it in good humour. This has put a smile on many people’s faces, just like our holidays do. We are of course aware of a post from the White House social media account. This is not endorsed by us in any way, and we are very disappointed to see our brand being used to promote government policy such as this.”

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Here you can find the original article; the photos and images used in our article also come from this source. We are not their authors; they have been used solely for informational purposes with proper attribution to their original source.

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Sarah Parker
Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.