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Swiss Journal of Research in Business and Social Sciences

HipHopDX
Music

Kendrick Lamar’s ‘Not Like Us’ Hits New High Amid HBCU Love


Kendrick Lamar?s ?Not Like Us? has formally made its method into the repertoire of HBCU marching bands, simply as the ever present single hit one other streaming milestone.

In a video shared by a Okay.Dot fan account on X (previously Twitter) on Sunday (August 25), Florida A&M University?s Band, the Marching 100, might be seen performing a small portion of the monitor at halftime in the course of the college?s faceoff in opposition to Norfolk State University.

The band?s members even appear to incorporate the ?O-V-Hoe? call-out from the music, earlier than transitioning to what appears like Kehlani?s ?After Hours.?

Shortly after sharing the highlight from the 2024 MEAC/SEAC Challenge, which took place in Atlanta on Saturday (August 24), the same Kendrick Lamar fan account shared a video of Alcorn State University?s Band, Sounds of Dyn-O-Mite & Golden Girls, performing ?Not Like Us? throughout a preview of their deliberate performances for this college 12 months.

Saturday additionally reportedly noticed Kendrick attain one other milestone with ?Not Like Us,? which additionally allowed him to surpass a benchmark beforehand set by Drake.

According to Hip Hop All Day, the music has now amassed over 700 million streams on Spotify, turning into the quickest music to attain that complete on the platform. That report was beforehand held by Drizzy?s 2018 hit, ?God?s Plan.?

Meanwhile, Drake launched three songs out of the blue that simply may spark spherical two of his battle with Kendrick Lamar.

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The Canadian hitmaker shared the trio of tracks on Friday (August 23) by way of his burner Instagram account, via which he dropped an identical batch of beforehand unreleased songs earlier this month in a bid bounce again from his perceived defeat within the beef.

Included within the new releases are ?SOD,? his not too long ago leaked collaboration with Lil Yachty that not options the Atlanta rapper, ?Circadian Rhythm? and ?No Face,? which options visitor vocals from Playboi Carti.

The latter has shortly generated probably the most chatter amongst followers because of some selection phrases from Drake seemingly geared toward Kendrick Lamar and the opposite rappers he sparred with in April and May.

?N-ggas got lit off the features I skated on / I gotta know, I gotta know / How you get lit off the n-gga you hatin? on? / Numbers untouchable, they got the data wrong,? he raps, showing to reference his visitor verses for the likes of A$AP Rocky, The Weeknd and Future whereas casting doubt on Kendrick eclipsing a lot of his streaming information with ?Not Like Us?.

?This is the moment I know they been prayin? on / What? Aye, what? Aye / Try knock The Boy off, but fuck it, I?m stayin? on / O? keep on sendin? me slaps to go crazy on / 40 keep sayin? it?s time to be patient / It?s so many people we turnin? the tables on.?

Kendrick Lamar?s ?Not Like Us? Was Banned From Michael Rubin?s Party Due To Drake

Kendrick Lamar?s ?Not Like Us? Was Banned From Michael Rubin?s Party Due To Drake

?Circadian Rhythm,? in the meantime, continues the Kendrick taunts as its title seemingly references a line from the Compton rapper?s ?6:16 in LA? diss music the place he rapped: ?I know this type of power is gon? cost / But I live in circadian rhythms of a shooting star.?

Drake additionally dubbed the music ?The Language 2,? implying it?s a sequel to his 2013 Nothing Was the Same minimize on which he subliminally responded to Kendrick?s earth-shaking ?Control? verse.

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?SOD,? ?Circadian Rhythm? and ?No Face? are at the moment solely accessible to stream on Instagram, however they might quickly land on streaming providers like Drake?s aforementioned 100 GIGS loosies ?It?s Up,? ?Blue Green Red? and ?Housekeeping Knows.?



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Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.