Kevin James has taken to social media to engage in guerrilla marketing for his upcoming movie, creating numerous surprisingly touching videos for the comedy star.
How has Kevin James been marketing his new movie?
In a series of new videos posted to social media, James portrays Matt Taylor, a teacher at a school. The videos range from “Matt” discussing school projects, to offering life advice, to showcasing some of his artwork. These videos, which have surprised fans due to James’ typical comedic style, also carry a heartfelt narrative, as each usually features “Matt” sharing life lessons and wisdom with viewers.
Check out one of the videos below:
Of course, the videos themselves serve as a marketing tool for his upcoming movie, Solo Mio. The romantic comedy stars Kevin as Matt, “a man whose dreams of a picturesque Italian wedding are shattered when his fiancée leaves him at the altar,” according to the movie’s synopsis. “Matt embarks on his planned honeymoon across Italy alone, immersing himself in the country’s vibrant culture, food, and beauty, meeting Gia along the way.”
Alongside James, Solo Mio also features Alyson Hannigan, Nicole Grimaudo, Kim Coates, Jonathan Roumie, Julee Cerda, Julie Anne Emery, and Alessandro Carbonara.
Solo Mio is directed by Chuck Kinnane and Dan Kinnane, who previously collaborated with James on the 2022 sports comedy movie Home Team. The ensemble cast also includes Alyson Hannigan, Nicole Grimaudo, Kim Coates, Jonathan Roumie, Julee Cerda, and Julie Ann Emery. The screenplay was co-written by James along with Patrick and John Kinnane.
