Swiss Journal of Research in Business and Social Sciences

Celebrity Gossip

Kylie Cosmetics Involvement by Kylie Jenner Post-Sale


Kylie Jenner continues to be actively involved with Kylie Cosmetics.

Six years after the Kardashians star sold the majority stake of her beauty brand to Coty Inc. for $600 million, she stated that she remains a significant part of the company’s operations.

“I’m super involved,” Kylie expressed in a March 31 clip previewing her April 1 appearance on Kid Cudi’s new Big Bro podcast. “Like, really crazy about everything.”

In fact, the 28-year-old utilizes her social media expertise to engage the brand’s more than 25 million followers, adding, “I do the Instagram. I do all the posts.”

While the clip only hinted at her podcast comments regarding Kylie Cosmetics, it confirmed what her mother Kris Jenner predicted about her daughter’s involvement in the brand.

Indeed, after the beauty mogul sold her majority share, her momager stated that, under the terms of the agreement, Kylie and her team will “continue to lead all creative efforts in terms of product and communications initiatives.” 



Here you can find the original article; the photos and images used in our article also come from this source. We are not their authors; they have been used solely for informational purposes with proper attribution to their original source.

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Sarah Parker
Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.