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Swiss Journal of Research in Business and Social Sciences

Music

Lord of the Rings Popcorn Bucket: A Cautionary Delight

Beware: The Movie Nerds Are Getting Equipped!

AMC appears to be pushing the boundaries of the burgeoning custom popcorn bucket trend to new extremes. Their latest offering, a popcorn bucket crafted as a replica of a war hammer from the highly anticipated The Lord of the Rings: The War of the Rohirrim animated film, stretches an impressive 27 inches in length. This oversized design raises some serious concerns about practicality and usability when attempting to enjoy popcorn during a screening.

With a length exceeding two feet, diners face the challenge of maneuvering this unusual contraption while watching the film. The sharply pointed end of the hammer?s handle poses a risk of intruding into the space of fellow movie-goers, potentially invading the personal space of those seated beside you, or even causing discomfort to the audience in front of you. If you somehow manage to position it correctly, it might awkwardly rest between the seats in front, creating an irritating distraction for others. In the unfortunate event that the handle can be detached, you can expect it to roll down the sloped theater floor, reminiscent of discarded beer bottles during a Rocky Horror Picture Show screening. All this comes with a jaw-dropping price tag of $32.99.

Exploring the Rise of Custom Popcorn Buckets in Theaters

The custom popcorn bucket phenomenon surged in popularity earlier this year, ignited by the wildly unconventional, adult-themed Dune 2 collectible, which led to a humorous trend of t-shirts emblazoned with “I’m just here to f— the popcorn bucket.” As movie studios and theater chains grapple with dwindling attendance numbers, they are exploring innovative revenue streams by rolling out a diverse array of exclusive merchandise tied to each blockbuster release.

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Take, for instance, the collaboration among the three leading chains?Regal, AMC, and Cinemark?who are collectively offering an astounding array of approximately two dozen unique popcorn buckets, drink containers, witch hats, t-shirts, and stuffed animals associated with the upcoming musical sensation Wicked. Collecting them all could easily set you back hundreds of dollars, making this both a financial investment and a collector’s dream.

This trend shows no signs of waning, so brace yourself for the upcoming year when you might find yourself eating popcorn out of an oversized Red Hulk’s head or the rear of a dinosaur while enjoying films like Captain America: Brave New World or Jurassic World: Rebirth. It?s an exciting time to be a movie enthusiast!

Read More: There’s Nothing Suggestive About the ‘Deadpool & Wolverine’ Popcorn Bucket

Celebrating 40 Iconic Movies Turning 40 in 2024

From unforgettable ghosts to quirky nerds, and vibrant dance scenes featuring breakdancing, 1984 was a landmark year for cinema. The impressive lineup of movies released during this year includes numerous classics that have undergone multiple remakes over the decades. Some franchises that began their journey in 1984 are still captivating audiences today. Join us as we explore 40 iconic films that will celebrate their 40th anniversary in 2024.

Gallery Credit: Rob Carroll

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Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.