Louis Vuitton is similar to other fashion brands globally, frequently utilizing its brand ambassadors. Nicolas Ghesquière, the creative director of the renowned French fashion house since 2013, enlisted Saoirse Ronan and Lisa (from Blackpink) for last season’s campaign. For the Fall 2025 Louis Vuitton campaign, Ghesquière welcomes Emma Stone and Hoyeon Jung. The two ambassadors collaborate in front of the lens of Ethan James Green, who takes over from Steven Meisel as the campaign photographer this season. Throughout the stylish campaign imagery, the ladies pose in EJG’s studio, lounging on a selection of sofas dressed in Ghesquière’s “exquisite” collection, unveiled back in March during Paris Fashion Week.
Emma Stone & Hoyeon Jung for the Louis Vuitton Fall 2025 Campaign
Read below the reactions of theFashionSpot’s forum members:
“Hoyeon should have been the only one in this campaign. She is stunning and conveys more emotion than Emma Stone. Emma brings this down,” immediately critiqued Lola701.
“Why did they style Emma to look like a Christmas elf?” asked Royal-Galliano.
“I could look at Emma Stone’s face all day. She deserves a beauty campaign. Here, though, she just looks like the Keebler Christmas elf,” echoed mepps.
Malaya wasn’t too impressed either. “The color scheme, especially in Emma’s pictures, makes this whole campaign look like a holiday ad. There could have been a better selection from the collection too because there were some compelling pieces!”
However, not everyone was disappointed. “Nicolas Ghesquière’s Louis Vuitton campaigns have never rocked my world, but I like this,” confessed vogue28. “I appreciate how styled, polished, elegant, and refined the campaign feels. Everything looks and feels considered, from the posing to the sofa choices. Both Emma and Hoyeon have photographed beautifully here.
See more of Emma Stone and Hoyeon Jung from the Louis Vuitton Fall 2025 campaign and join the conversation here.
