Swiss Journal of Research in Business and Social Sciences

Women's clothing

Louis Vuitton ‘Le Monogram’ Campaign Features Star Power from Zendaya, Deneuve, Jung & Yifei


As the creative director of Louis Vuitton since 2013, Nicolas Ghesquière effectively utilizes the brand’s extensive roster of ambassadors. Notable figures like Ana de Armas, Léa Seydoux, Zendaya, Saoirse Ronan, and Sophie Turner frequently represent Louis Vuitton. This makes it unsurprising to see a diverse group of ambassadors and friends of the house featured in a campaign celebrating the 130th anniversary of the iconic LV monogram. The impressive lineup for the Louis Vuitton ‘Le Monogram’ campaign includes Zendaya, Catherine Deneuve, Hoyeon Jung, and Liu Yifei. Photographed by Glen Luchford, these stars showcase some of Vuitton’s most classic styles, such as The Speedy, The Alma, The Neverfull, and The Noé.

Zendaya, Catherine Deneuve & More for the 2026 Louis Vuitton ‘Le Monogram’ Campaign

Louis Vuitton ‘The 130th Anniversary of the Monogram’ 2026 by Glen Luchford
IMAGE | LOUISVUITTON.COM

Read below the reactions of theFashionSpot’s forum members:

Zendaya looks stunning in that first image. It’s simple but effective,” admired LastNight upon checking out the campaign.

Zendaya looks gorgeous; naturally, the item kinda sells itself. The oldest and most effective selling formula in the world,” shared forum member WAVES.

“Ugh, she is selling this dated bag so well. I love Zendaya, good job,” applauded ghostwriter10549.

“Catherine Deneuve just is perfect. I could never get bored of her,” shared Lola701.

“I’m liking what I see here thus far!” voiced vogue28. “Pleasantly surprised too because I’m not even a Glen Luchford fan.”

Yet not everyone was so forthcoming. “A campaign nobody asked for,” ranted Royal-Galliano.

“I just think a campaign of this caliber should feature iconic models from different eras; it would make more sense,” noted DK92.

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Louis Vuitton ‘The 130th Anniversary of the Monogram’ 2026 by Glen Luchford
IMAGES | LOUISVUITTON.COM

See more of Zendaya, Catherine Deneuve, Hoyeon Jung, and Liu Yifei from the 2026 Louis Vuitton ‘Le Monogram’ campaign and click here to join the conversation.

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Here you can find the original article; the photos and images used in our article also come from this source. We are not their authors; they have been used solely for informational purposes with proper attribution to their original source.

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Sarah Parker
Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.