Loverboy has rewritten their most well-known tune for a brand new IHOP industrial.
The band’s 1981 smash “Working for the Weekend” has been reworked into “Working for the Weekday” in the new advert, which options bandana-wearing maple syrup caddies recreating the tune’s unique music video.
You can watch the “Working for the Weekday” industrial beneath.
?Working with IHOP to bring our song to life in a fresh, innovative way has been such a rewarding experience,? defined singer Mike Reno. ?We have always loved going to IHOP and enjoying breakfast together as a band, so being able to have our work featured in the House Faves campaign is a dream come true.?
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The marketing campaign is designed to convey consideration to IHOP’s new weekday House Faves menu. ?By leveraging a nostalgia-inducing ?blast from the past? to additional drive house IHOP?s worth proposition, we?re exhibiting visitors that every little thing we do, each choice we make, is for them,” says IHOP Chief Marketing Officer Kirean Donahue.
Loverboy Will Share Stages With Foreigner, Styx and REO Speedwagon This Fall
After serving as the opening act of Sammy Hagar’s Best of All Worlds tour this summer, Loverboy will be teaming up with Foreigner, REO Speedwagon and Styx at various dates this fall. You can get show and ticket information at their official website.
Watch Loverboy’s ‘Working for the Weekday’ IHOP Commercial
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