Sabrina Carpenter has embraced the concept of “man’s best friend” in an extraordinary way leading up to the highly anticipated release of her seventh studio album, Man’s Best Friend. This creative approach not only highlights her love for dogs but also showcases her innovative marketing strategies that engage her fanbase.
Set to debut on August 29 through Island Records, the rollout of this album is anything but conventional. Carpenter has cleverly enlisted a charming golden retriever puppy along with a select group of devoted fans to unveil her tracklist, revealing two songs at a time. This unique combination of star power and adorable canine antics has generated significant buzz on both Instagram and Twitter, capturing the hearts of her followers.
Approximately one month after announcing her new album, Carpenter kicked off the tracklist reveal on July 23, introducing track 12, “Goodbye.” This was accompanied by a delightful photograph of a fan named Mariah holding the puppy close to her. In her engaging caption, Carpenter cleverly remarked, “track #12 is ‘Goodbye’ but Mariah is helping us say hello to our tracklist reveal.” This creative play on words made the reveal even more memorable.
Just two days later, Carpenter continued the adorable trend with a post that introduced track 11, “House Tour.” This time, she featured fan Neriah in a heartwarming image, captioned “Neriah & a golden = home sweet home. Track #11 is ‘House Tour.’” Both reveals garnered hundreds of thousands of likes, as fans expressed their admiration for this heartwarming and innovative approach to music promotion.
Carpenter amplified the excitement on X, where she shared enthusiastic reactions from her fans, such as @overdosedontun, who exclaimed, “omggg Sabrina asked me to reveal track 11 ‘House Tour’ from Man’s Best Friend!!!” She encouraged her followers to rally together with a playful call to action: “Track 11 stans rise.” Beyond these puppy reveals, Carpenter has maintained the momentum for Man’s Best Friend by fostering playful interactions with her fans and leveraging her comedic timing—traits that have helped her amass over 5 million followers on Instagram and cultivate a genuine community around her music.
In the days that followed, Carpenter unveiled additional track titles such as “Don’t Worry I’ll Make You Happy” (track 10), “Go Go Juice” (track 9), and “When Did You Get Hot?” (track 8), with the countdown to the album’s release expected to continue. This steady drip of new information has kept fans eagerly anticipating each new announcement.
The upcoming album follows her successful 2024 release, Short n’ Sweet, and arrives on the heels of Carpenter’s latest lead single, “Manchild,” which debuted on June 5. Man’s Best Friend is set to launch almost exactly one year after Carpenter’s breakthrough album, Short n’ Sweet, which impressively spent four weeks at No. 1 on the Billboard 200. To date, fans have only had the chance to hear one song from this new record—“Manchild,” which not only dropped in June but also debuted at the top of the Billboard Hot 100, marking Carpenter’s second-ever No. 1 song, further solidifying her place in the music industry.
In alignment with the album’s delightful canine theme, Man’s Best Friend is available for preorder in multiple formats. This includes a unique picture disc painted by Jacob Rochester, which visually depicts Carpenter in a surreal scene alongside a dapperly dressed figure. This artistic representation not only enhances the album’s appeal but also captures the whimsical spirit of the project.
Man’s Best Friend Tracklist (Updating)
8. “When Did You Get Hot?”
9. “Go Go Juice”
10. “Don’t Worry I’ll Make You Worry”
11. “House Tour”
12. “Goodbye”
