Last month, just 24 hours after the Spring 2025 season of Milan Fashion Week concluded, Silvia Venturini Fendi announced her departure from Fendi as creative director. Unsurprisingly, this news ignited speculation, leading to a guessing game about Silvia’s successor on theFashionSpot. One name emerged as a natural fit for the role of Fendi creative director: Maria Grazia Chiuri. As anticipated, the Italian designer has been appointed as Fendi’s Chief Creative Officer, five months after Chiuri’s exit from Christian Dior. This appointment signifies a return to Fendi for Chiuri, who began her career at the brand as an accessories designer from 1989 to 1999 and is partially credited with creating the iconic Baguette bag alongside Silvia.
Maria Grazia Chiuri Becomes Creative Director of Fendi
Read below the reactions of theFashionSpot’s forum members:
“RIP Fendi.” [ah ah]
“So we are going to see the exact same thing as we did while she was in Valentino and Dior? There is zero originality from here.” [Mrs.T]
“Next slogan for the merch bs is gonna be ‘WE SHOULD ALL BE ITALIAN WOMEN‘” [vogue22]
“Maria Grazia Chiuri will bring Fendi down to Gap level basicness. I’m scared.” [liberty33r1b]
“I am already so tired of her at Fendi. I know she will milk the 5 sisters and women’s empowerment to death. She will do boring dresses inspired by the HQ’s architecture and blablabla.” [GivenchyAddict]
“She might be what they need right now. I mean, I know some Fendi clients who might be receptive to this. MGC has a knack for bags, too.” [Kimihiro]
“I think she will be happier in Rome designing for an Italian house, so she may be more creative.” [Simera]
“MGC at Fendi is a fine choice. The design ethos of Fendi is different from what Dior is/was, especially coming immediately from Valentino. She was originally an accessories designer, and that is Fendi’s bread and butter.” [Cocteau Stone]
“Admittedly, I was never a fan of Maria Grazia Chiuri’s work at Christian Dior, but for me, MGC at Fendi makes complete sense. On paper, this appears to be a partnership that was meant to be.” [vogue28]
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