It’s astonishing to think that there was a time when smokers were actually rewarded for purchasing cigarettes. Despite widespread anti-smoking campaigns that permeated television screens during the 1990s, smokers were incentivized to buy more cigarettes by gaining access to various rewards, such as clothing, camping equipment, and even coffee pots through promotional programs.
During this era, the Marlboro Miles program emerged as a major promotional strategy, captivating the attention of smokers throughout the 1990s and early 2000s. Each pack or carton of Marlboro cigarettes featured a specific number of miles prominently displayed on the packaging.
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Smokers had the ability to tear off the miles from the box and accumulate them to exchange for an array of exciting rewards. Essentially, the more you smoked, the more you had the potential to earn. Alternatively, some smokers might have had family members who worked at local stores selling cigarettes, and they could help by collecting miles from empty cartons. (A heartfelt thanks to Grandma for assisting me in acquiring my Marlboro tracksuit.)
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During this time, a competitor’s Camel Cash program also existed, but it was Marlboro that truly went above and beyond in offering a wide variety of items to its customers.
Uncover the Exciting Vintage Rewards from the Marlboro Miles Program
Approximately every year, Marlboro would unveil a fresh catalog filled with items available for redemption through the Marlboro Miles program. The selection ranged from modest items like a simple deck of cards to more substantial rewards such as a complete set of luggage.
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For the dedicated collectors, the program offered rewards as extravagant as a full-size pool table. Here, we will take a closer look at some of the most remarkable items that could be earned through Marlboro Miles.
NOSTALGIA ALERT: 25 Unforgettable Marlboro Miles Rewards Earned by Smokers in the ’90s
Throughout the vibrant years of the 1990s and into the early 2000s, Marlboro actively rewarded smokers with Marlboro Miles that could be exchanged for a wide variety of exciting items. From outdoor camping gear to unique poker sets, let’s explore some of the most unusual and memorable rewards that were available through the Marlboro Miles program in the 1990s.
Gallery Credit: Rob Carroll
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