Key Insights
- Trend Alert: Matte lip balms are currently trending on TikTok, showcasing a new makeup style.
- Blurred Effect: This style emphasizes a soft, diffused lip look rather than sharp lines.
- K-beauty Influence: The blurred lip trend has been popularized by K-beauty for its effortless appearance.
- Hydration Plus Color: These balms combine hydrating ingredients with color for a comfortable wear.
NYX’s Smushy matte lip balm has gained popularity on TikTok, highlighting that matte lip balm is the newest trend in makeup. Matte lip balms create a blurred lip look characterized by diffused edges instead of sharp lines. This style has been embraced in the K-beauty community for its effortless, undone aesthetic, providing a just-bitten wash of color. The balms offer an “I woke up like this” vibe rather than a heavily made-up appearance.
These products are akin to tinted lip balms but feature a soft matte finish instead of a glossy shine. They provide sheer to full coverage without the stickiness associated with glosses. Formulated with hydrating elements like vitamin E and hyaluronic acid, they keep lips moisturized while delivering color.
You can achieve the blurred lip effect with these matte lip balms, available in various shades starting at $5.





