Modere, a well-regarded wellness brand famed for its innovative dietetics products aimed at assisting users with weight loss, has officially declared its closure after an impressive two-decade journey. On April 11, 2025, the company shared a poignant statement on its website, stating, “After 23 wonderful years of serving our cherished community, we’ve made the difficult decision to close our doors.” This announcement marks the end of an era for a brand that has become synonymous with health and vitality, leaving a significant impact on the wellness industry.
In expressing heartfelt gratitude, Modere stated, “We’re incredibly grateful for your support, trust, and loyalty over the years.” The company recognized the diverse spectrum of customers, whether early adopters or new followers, thanking them for being integral to the brand’s narrative. This appreciation highlights the deep connections established between Modere and its clientele, emphasizing the importance of community in the wellness space.
To gain a clearer understanding of the circumstances surrounding Modere’s closure, delve deeper into the details below regarding the events leading to this significant decision and the factors influencing the brand’s future.
Exploring the Diverse Product Range of Modere
For 20 years, the U.S. wellness brand Modere offered a comprehensive selection of health, beauty, and household products, making it a household name in the wellness community. Among its vast array of offerings, standout products included everything from eco-friendly household essentials to rejuvenating body washes and effective health supplements. This extensive product variety catered to a broad audience seeking quality and sustainable wellness solutions, contributing significantly to Modere’s reputation and success.
With millions of satisfied customers globally, Modere enjoyed immense popularity. The brand’s unique approach included a multi-level marketing strategy, encouraging individuals to become part of the Modere family by selling its products for a commission. This innovative marketing technique not only fostered a sense of community but also empowered individuals to achieve financial independence while promoting health and wellness products.
One of Modere’s standout offerings was its renowned dietary supplement named “Curb,” specifically designed to aid in weight management. According to The U.S. Sun, Modere’s president and executive chairman previously expressed their unwavering commitment, saying, “Our commitment to helping people live their healthiest, happiest lives is unwavering. We are confident that these formulas will help customers around the world achieve their overall wellness goals, while driving growth for Modere.” This dedication to customer wellness underscored the brand’s ethos and contributed to its loyal following.
Another product that gained traction in the Modere lineup was the Liquid BioCell, a beauty enhancement item focused on anti-aging and improving joint mobility. This innovative product appealed to health-conscious consumers seeking effective solutions to enhance their beauty and overall physical well-being, further establishing Modere as a leader in the wellness industry.
Understanding the Reasons Behind Modere’s Closure
While Modere has not disclosed a specific reason for its closure, the announcement follows a troubling trend of store shutdowns in the retail sector this year, including notable brands such as JoAnn Stores and Forever 21, both of which have filed for bankruptcy. This broader context raises questions about the challenges faced by retail companies in today’s market, including shifts in consumer behavior and economic pressures.
Remarkably, just hours before the shutdown announcement, Modere was actively promoting its products, evidenced by an Instagram post shared on April 11, featuring an enticing photo of its Liquid BioCell chews. This juxtaposition of ongoing marketing efforts with the sudden closure raises further questions about the company’s internal decision-making processes and the dynamics of the current retail landscape.
