Swiss Journal of Research in Business and Social Sciences

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NBA All-Star Weekend 2026 Featuring CORTIS, Peso Pluma, Fabolous


Key Highlights:

  • NBA All-Star Weekend: The event was filled with excitement and star appearances.
  • Peso Pluma’s Pride: He expressed pride in representing Mexico during the festivities.
  • CORTIS Performance: They were honored to perform at the NBA Celebrity Game halftime show.
  • Music and Sports Connection: Dave East highlighted the relationship between athletes and rap music.

LA was jam-packed with NBA All-Star Weekend, and the stars showed out. We sat down with CORTIS, Peso Pluma, Fabolous and more to get their take on the weekend’s events, what they love about basketball and more!

Peso Pluma:

To be part of this weekend, and being Mexican, it really means a lot for me, because I’m the one representing my country here, my Mexican flag wherever I go, and I’m just proud. I’m just proud to represent my flag and my colors.

Tetris Kelly:

It was 2026 All-Star Weekend in Los Angeles, and we had to make a few stops from the NBA Crossover event with our boys CORTIS to catching up with some pros about how to do the weekend right.

Peso Pluma:

I’m on like Steph.

Tetris Kelly:

We even got to congratulate the new Adidas brand ambassador Peso Pluma. We take you there in Billboard All Access At the NBA crossover concert. We got to chat with the boys from CORTIS about their celebrity game halftime performance.

CORTIS:

It’s a big honor to be invited to this certain event. It’s the first time NBA Celebrity Game having the halftime performance. It’s just a big honor. We are certainly very nervous for it. Yeah, wish we can perform well and give the fans entertainment. And we just rehearsed like two days ago, the place was so amazing. We were kind of nervous at the time. But yeah, we hope we could finish the performance strong.

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Tetris Kelly:

Back with the All-Star OGs: Fabulous, Jim Jones, Dave East and Maino we got their two cents on what music, sports and fashion bring to the culture this weekend.

Dave East:

They go hand in hand. I feel like most of the athletes are listening to rap. They listen to our music. We watching them play. We are fans of what they’re doing on the court.

Keep watching for more!

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Here you can find the original article; the photos and images used in our article also come from this source. We are not their authors; they have been used solely for informational purposes with proper attribution to their original source.

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Sarah Parker
Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.