Key Insights
- Ad Impact: Nicole Kidman’s AMC ad remains popular even after four years.
- Halloween Influence: Fans are dressing up as her character from the ad for Halloween.
- COVID Initiative: The ad was created to support cinemas during the pandemic.
- Upcoming Film: Nicole teased details about her new movie, Practical Magic 2.
Nicole Kidman‘s iconic AMC ad is over four years old at this point, but it’s still a fan-favorite and she’s commenting on the staying power.
The Oscar-winning actress opened up about the ad, and quoted it, while appearing on The Tonight Show Starring Jimmy Fallon on Monday (March 2) in New York City.
After hearing that people have been dressing up like her for Halloween, Nicole quoted, “Heartbreak feels good in a place like this.”
“The weirdest thing about that was, it shows you when something… I had no idea that thing was going to work and we did it out of the purest of intentions,” Nicole said, adding that she did the ad to help movie theaters during the pandemic.
“It was during COVID when we did it and the crew that I was working with on Being the Ricardos, I said, ‘Would you guys be willing to do this?’” Nicole said. “Called in all these favors, we did it for nothing, and then it went off. Thank you and thank you for supporting cinemas!”
Nicole also shared a spoiler about her upcoming movie Practical Magic 2.
Keep reading to find out more…
You can expect midnight margaritas to be back! “Oh yes,” she said when asked.
“I hope you love the movie because the movie’s got a lot of witchy love in it,” Nicole said.
Nicole is promoting her new Prime Video series Scarpetta, which drops on March 11.
