Swiss Journal of Research in Business and Social Sciences

Women's clothing

NikeSkims Towel Styled by Kim Kardashian Over High-Waisted Leggings


Kim Kardashian is once again blurring the line between fashion, fitness, and branding, this time on the February 2026 cover of Complex Magazine. The reality star, entrepreneur, and founder of SKIMS appears in a stripped-back studio image wearing high-waisted black leggings paired with what looks to be a towel draped and styled as a top from her ongoing collaboration with Nike.

Kim Kardashian pairs NikeSKIMS towel top with high-waisted leggings in Complex cover photo

The image, shared on Instagram by Kardashian herself, presents a minimal yet intentional styling choice. She layers the towel top across her chest, holding it in place while allowing the focus to remain on her sculpted silhouette and the clean lines of the leggings. The look aligns with NikeSKIMS’ emphasis on performance-driven design and body-conscious silhouettes. It also leans into Kardashian’s long-standing aesthetic of understated, skin-forward styling.

Shot against a cool-toned, textured backdrop, the cover keeps the styling deliberately minimal. Kardashian wears her hair long, straight, and centre parted, reinforcing the sharp, unfussy mood of the photograph. Her makeup stays neutral and polished. With softly defined features that complement the athletic edge of the outfit rather than overpower it.

The high-waisted leggings anchor the look, offering a familiar SKIMS-inspired fit that emphasises comfort and structure. By contrast, the towel introduces an unexpected element, transforming a functional item into a fashion statement and reinforcing the nature of the NikeSKIMS partnership. The combination highlights how the collaboration continues to play with ideas of utility and performance. Both the black tights and the black towel feature the logos of each brand.

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Ultimately, the cover image underscores how Kim Kardashian continues to shape contemporary fashion narratives through simplicity rather than excess. She leans into the evolving idea of athleisure as both functional and editorial. Lastly, the moment reinforces Kardashian’s ability to turn minimal styling into a statement, using familiar silhouettes to push branding and performance wear.



Here you can find the original article; the photos and images used in our article also come from this source. We are not their authors; they have been used solely for informational purposes with proper attribution to their original source.

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Sarah Parker
Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.