Nothing is more frustrating than wasting precious time on advertisements, especially when enjoying a beloved activity like watching movies. Unfortunately, the prevalence of pre-screening ads has increased in major theaters recently. However, Alamo Drafthouse, known for its unique dining and cinematic experiences, is committed to keeping commercials out of the cinema. To emphasize this dedication, Collider has partnered with Alamo Drafthouse to share a new promotional video that highlights their motto: “life’s too short to die waiting for the movie to start.”
In contrast to theatrical ads that can last up to 35 minutes before a film starts, Drafthouse’s animated video runs for a quick 35 seconds. It illustrates the drawbacks of wasting time waiting for the feature presentation, showcasing the difference between a patron at a typical theater and an Alamo customer. While one may run out of popcorn during an ad, doze off from boredom, and feel stuck in their seat, the other enjoys their time at Drafthouse by graduating from college, getting married, winning an Oscar, and even going to space before reaching enlightenment. While you may not achieve all these feats with your spare moments, those extra minutes can accumulate and be spent on more meaningful activities instead of enduring ads for cars you’ll never purchase.
Alamo Drafthouse takes pride in providing an authentic moviegoing experience by not only eliminating ads but also promoting proper theater etiquette with its no-talking policy. Before each screening, audiences are treated to a selection of curated trailers or entertaining pre-show clips if they arrive early. Combined with its food and beverage offerings, it creates a distinctive experience compared to other venues, whether enjoying the thrills of Chris Stuckman‘s recent directorial debut, Shelby Oaks, the emotional journey of Jeremy Allen White‘s acclaimed performance in Springsteen: Deliver Me From Nowhere, or the anime excitement of Chainsaw Man – The Movie: Reze Arc.
What Events Are Coming Exclusively to Alamo Drafthouse?
While summer is known for blockbuster releases, Alamo Drafthouse has exciting events and specially designed food and drinks lined up to celebrate upcoming films, fan favorites from the year, and more. For Halloween alone, they are hosting a KPop Demon Hunters sing-along screening and a movie party celebrating the 40th anniversary of the iconic 1980s classic, Back to the Future. Looking ahead, there will be special screenings of John M. Chu‘s <em>Wicked: For Good</em>, complete with Oz-themed treats and a costume contest, showings of the first two Knives Out films leading up to an advance screening of Benoit Blanc’s latest mystery, Wake Up Dead Man, along with a livestream Q&A featuring Rian Johnson, and much more. Additionally, recurring series like Terror Tuesdays and Weird Wednesdays introduce audiences to lesser-known titles and classic films, ensuring there’s always something happening at Alamo.
Check out the new Alamo Drafthouse promo in the player above and visit the theater chain’s official website to explore all available screenings and events as well as purchase tickets.
