Bad Bunny has made a significant political statement with the release of his new music video “NUEVAYol” on Friday, July 4. This powerful piece not only showcases his artistic talents but also serves as a bold proclamation against the current socio-political climate affecting immigrant communities in the United States.
In the visually stunning video, which is a vibrant celebration of Latin culture in New York City, the global superstar honors the rich heritage of the Puerto Rican diaspora while delivering a poignant critique of Donald Trump’s anti-immigrant policies. This juxtaposition highlights the struggles and resilience of immigrants, making it a deeply resonant piece for viewers.
One of the most memorable and impactful moments in the video occurs when a voice resembling Trump emerges through a vintage ’70s radio. The message conveyed is both clear and direct: “I made a mistake. I want to apologize to the immigrants in America,” states the AI-generated Trump voice. “I’m in the United States. I know America is the whole continent. I want to say that this country is nothing without the immigrants. This country is nothing without Mexicans, Dominicans, Puerto Ricans, Colombians, Venezuelans, and Cubans…” This moment serves as a stark reminder of the contributions of diverse communities to the fabric of American society.
More than just an artistic expression, the release of this video coincides with the Fourth of July, a holiday that traditionally celebrates American independence. However, it comes at a time when immigrant communities in the United States face an aggressive deportation campaign. Just the day before, Congress approved Trump’s “Big Beautiful Bill,” which significantly expands the powers of ICE by adding 10,000 new agents and 100,000 additional detention center beds, further intensifying the climate of fear among immigrants.
This is not the first instance where Bad Bunny has publicly addressed the inhumane treatment of immigrants. In June, he took a stand against ICE in a video filmed in Carolina, Puerto Rico, where he captured disturbing footage of officers detaining individuals in the streets. “Those mother—-ers are in these cars, RAV4s. They came here… sons of bi—es, instead of letting the people alone and working,” Benito passionately states in the video, illustrating his commitment to advocating for the rights of immigrants.
In the “NUEVAYol” video, directed by Renell Medrano, Bad Bunny not only critiques oppressive anti-immigrant policies, but he also takes pride in celebrating his Puerto Rican heritage. One particularly striking scene features the Statue of Liberty adorned with a massive Puerto Rican flag, symbolizing unity and cultural pride. The video concludes with an empowering message in Spanish: “Together We Are Stronger,” reinforcing the importance of solidarity among marginalized communities.
Be sure to watch the impactful video for “NUEVAYol” below:
