Key Insights
- Announcement: Taylor Swift revealed the release of the “Opalite” music video.
- Release Date: The video will premiere on Spotify and Apple Music on Friday morning, February 6.
- Availability: Following the initial release, it will be available on YouTube on February 8.
- Vinyl Single: A limited edition “Opalite” 7-inch vinyl will be available for purchase for 48 hours.
Four months after the release of The Life of a Showgirl, Taylor Swift has announced a second music video from the project: The “Opalite” music video will arrive on Spotify and Apple Music on Friday morning (Feb. 6).
The pop star made the announcement on her website, unveiling a countdown clock to 8 a.m. ET on Friday morning. Following the Apple and Spotify premiere, the music video will be available Sunday (Feb. 8) on YouTube.
“Opalite” will be the second visual unveiled from the project, following a video for lead single “The Fate of Ophelia,” which first arrived as part of Taylor Swift: The Official Release Party of a Showgirl in movie theaters before hitting YouTube two days later. Fans will have to wait and see whether the “Opalite” video is the same as the version that was shown during the album’s theatrical release party or different.
The Life of a Showgirl debuted at No. 1 on the Billboard 200 following its Oct. 3 release and spent a total 12 weeks atop the chart. It moved a single-week record 4.002 million equivalent album units in the United States in its first week, according to Luminate, with “The Fate of Ophelia” debuting at No. 1 on the Billboard Hot 100 that week, followed by “Opalite” at No. 2 — which is so far its peak on the chart.
Swift’s decision to premiere the video first on Spotify and Apple Music follows YouTube’s December announcement that it was withdrawing its streaming data from all of Billboard‘s charts. YouTube’s withdrawal followed Billboard‘s Dec. 16 announcement of a change to chart methodology that will continue to weigh subscription streams more favorably than ad-supported streams, in a bid to better reflect changing consumer behaviors and the increased revenue derived from streaming in the industry. The change means that paid/subscription streams will be weighted against ad-supported streams at a 1:2.5 ratio, narrowed from the previous 1:3 ratio.
In addition to the music video, Swift also announced an “Opalite” 7-inch vinyl single available to purchase for only 48 hours on her web store, set to ship on or around Feb. 9.
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