Ozzy Osbourne has officially earned the title of the Prince of Immortality, or at least, he’s providing his fans with a unique opportunity to connect with his legacy in an unprecedented way.
In an extraordinary and perfectly fitting collaboration for 2023, Liquid Death has unveiled a limited edition series of iced tea cans that contain actual traces of Ozzy Osbourne’s DNA. This partnership brilliantly merges the world of rock and roll with innovative beverage marketing, offering a product that is as unusual as it is intriguing.
The exclusive release, named Infinite Ozzy, consists of just 10 specially crafted cans of Liquid Death Iced Tea that were personally consumed by Osbourne himself before being sealed to preserve his unique DNA. Each can is packaged in a laboratory-grade display box and is individually hand-signed by the rock icon. The official launch is set for Tuesday, June 17, at liquiddeath.com/ozzy, with each can priced at an impressive $450, making it a collector’s item for devoted fans and memorabilia enthusiasts alike.
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The announcement of this unique campaign comes just weeks ahead of Ozzy Osbourne’s highly anticipated return to the stage for what is expected to be the final performance of Black Sabbath. The legendary metal figure recently disclosed that he is undergoing rigorous training to prepare for Back to the Beginning, a monumental concert scheduled for July 5 at Villa Park in Birmingham, England. This event marks his first full performance since 2018, adding to its significance.
“I haven’t engaged in any physical activity for the past seven years, and now I’m pushing myself to the limit,” Osbourne expressed during a recent episode of his SiriusXM show, Ozzy Speaks. “By any means necessary, I’m determined to make it happen [to the stage at Villa Park].” This star-studded farewell concert is set to feature performances from iconic bands such as Metallica, Mastodon, Pantera, Slayer, Anthrax, Gojira, Alice in Chains, and a supergroup with members from Guns N’ Roses, Limp Bizkit, Rage Against the Machine, and many others.
“I have a personal trainer who specializes in helping individuals regain their strength and health,” he added. “The process is challenging, yet he believes he can get me back to performing shape. I’m putting in all my effort to make this work.”
Regarding the Liquid Death collaboration, the brand’s objective is to preserve Osbourne’s DNA for potential future cloning, should advancements in technology and legalities allow for such an endeavor. This campaign is a prime example of Liquid Death’s signature audacious marketing style, which has previously included products like Tony Hawk skateboards that contain his blood.
A teaser video released prior to the launch showcases Osbourne humorously stating, “My DNA is in this can. You could clone me — but why the heck would you want to?” With only 10 cans of Infinite Ozzy available, this product is sure to become a coveted piece of memorabilia for fans.
Ozzy Osbourne’s latest studio album, Patient Number 9, made a remarkable debut at No. 3 on the Billboard 200 in 2022. Despite facing significant health challenges, including multiple spinal surgeries and a diagnosis of Parkinson’s disease, he has consistently remained creatively active and continues to embody the role of heavy metal’s most enduring provocateur.
