Kylie Jenner has once again captivated the fashion world by making a bold fashion statement in the latest promotional photos for her new fragrance, Cosmic 2.0. Adorning herself with striking perfume bottle earrings, Jenner celebrates the launch of this exciting new scent. This innovative approach not only highlights her unique sense of style but also illustrates her talent for merging beauty and fashion. The miniature replicas of the Cosmic 2.0 fragrance as ear accessories demonstrate her ability to transform a simple promotional campaign into a visually stunning fashion moment that captures the attention of fans and fashion critics alike.
Kylie Jenner Transforms Miniature Fragrance Bottles into Fashionable Earrings for Cosmic 2.0
Kylie Jenner fotografada para a nova fragrância ‘Cosmic 2.0’ da @kyliecosmetics. pic.twitter.com/ToSAr3qG5Q
— Access Kardashian (@accesskardash) March 6, 2025
On Thursday, Kylie Jenner unveiled a series of breathtaking campaign images for her latest fragrance, Cosmic 2.0, under the renowned Kylie Cosmetics brand. In these photos, Jenner radiates her signature glamour and sultry aesthetic, capturing the essence of her brand. Dressed in a sleek black satin corset that perfectly emphasizes her features, the photoshoot masterfully directs attention away from her attire and instead highlights her stunning visage. While the makeup aligns seamlessly with the space-age aesthetic of the campaign, it is the eye-catching earrings that truly command attention, showcasing Jenner’s flair for combining beauty and style.
The futuristic dangling earrings exemplify artistic design, crafted to echo the essence of the Cosmic 2.0 launch. These earrings, modeled after the fragrance’s iconic bottle, feature a metallic chrome finish that beautifully reflects light and movement. In doing so, Jenner creates a multi-sensory experience that elevates her product promotion into the realm of high fashion. The Cosmic 2.0 bottle itself appears as a sculptural masterpiece, functioning not only as a perfume container but also as a collectible piece of art. By reimagining it as jewelry, Jenner transforms the fragrance’s launch into a high-fashion spectacle that resonates with her audience.
Cosmic 2.0 serves as the sequel to the brand’s inaugural fragrance, Cosmic Eau de Parfum. Kylie Cosmetics announced this new scent on Instagram, dubbing it “the second fragrance in the cosmic universe.” The promotional caption elaborated on the fragrance’s profile, describing it as “a floral amber scent featuring notes of pear accord, pink pepper essence, vanilla orchid accord, lavender essence, sandalwood accord, and amber accord,” enticing fragrance enthusiasts with its rich composition.
Jenner has been actively generating buzz around the perfume on her Instagram, engaging her audience with teasers and insights. According to WWD, leveraging Launchmetrics’s measurement system revealed that Cosmic 2.0 achieved an impressive $3.1 million in media impact value for Kylie Cosmetics within just one week. By incorporating the miniature fragrance bottle earrings into her campaign imagery, Kylie Jenner continues to solidify her status as a pioneer in the worlds of beauty and fashion, showcasing her innovative spirit and flair for style.
