In the world of phenomenal curvy fashion, Carla Hardesty shines brightly. From the moment she embarked on her entrepreneurial journey, Carla moved with a sense of purpose and clarity that has shaped her path as the owner of Phenomenal Fashions, a brand founded on intention, inclusivity, and a style that unapologetically takes up space.
Carla’s entry into fashion was not by chance. It ignited from a deep passion for fashion and a clear purpose, two forces she credits as her guiding compass. She recognized a gap in the market, especially for women seeking clothing that celebrates their shape rather than concealing it, and felt compelled to act. As she states, her journey is rooted in “being the change that you want in the industry,” a mantra that has quietly influenced her every decision.
A typical day for Carla emphasizes presence over routine. She believes in showing up with intention, whether selecting new pieces for her boutique, engaging with customers, or planning her next significant move. This groundedness embodies her version of confidence. She doesn’t chase perfection but is dedicated to presenting her best self and supporting her brand daily. It is this steady energy that customers experience when they encounter Phenomenal Fashions. It’s confidence through action, not performance.
Phenomenal Fashions Is Owning Space in the Curvy Fashion Landscape
Carla’s experience in the industry has not been without challenges, with one of the most significant hurdles being navigating vendors who did not always share her vision. Whether it was limited sizing options or outdated perceptions of what plus-size customers desire, she quickly learned that advocating for her community required persistence. She pushed for better options, quality, and representation. And when the market didn’t seem ready, she created her own path anyway.
Representation lies at the heart of Carla’s work. She understands firsthand what it feels like to enter an industry not designed with you in mind. Instead of accepting this reality, she chose to be the change. For her, representation signifies visibility, opportunity, and intentional inclusion, particularly for those who have long been marginalized. Through Phenomenal Fashions, she provides “everyone regardless of size a chance to shine,” a commitment reflected in the models she collaborates with, the customers she prioritizes, and the community she fosters.
Style is also a powerful tool in Carla’s hands. When asked for her plus-size professional style hacks, she emphasizes the transformative impact of bold colors and prints. For her, fashion is a statement rather than a shield. It’s meant to highlight rather than minimize, and she encourages others to embrace statement-making pieces that resonate with the energy they wish to convey.
Looking ahead, Carla is excited about what’s next. She has fashion shows on the horizon and continues to expand Phenomenal Fashions’ presence both online and through in-person experiences. Each step aligns seamlessly with her larger mission of elevating phenomenal curvy fashion and creating space for women seeking style with substance.
While she works hard, Carla knows how to celebrate victories. Big or small, she enjoys marking her successes by traveling—an activity that allows her to step outside her daily role and draw inspiration from the world around her.
Those who know Carla would describe her using three words: phenomenal, quirky, and stylish—a perfect trio indeed. There is a lightness in how she approaches her work combined with the sharpness of someone who understands their purpose. If she could have dinner with any three people, she would choose Beyoncé, Virgil Abloh, and Pinky Cole—a lineup that reflects her blend of creativity, innovation, and powerhouse ambition.
When aspiring entrepreneurs seek advice from Carla, she keeps it real and straightforward: “Go for it.” She recognizes that waiting for the perfect moment has kept too many individuals stuck—especially women with grand ideas and quiet doubts. Her story illustrates that stepping boldly into your purpose can transform not only your career but also the lives of those you serve.
In a marketplace that often underestimates the needs and influence of plus-size shoppers, Carla Hardesty stands firm as a disruptor—a visionary and champion for phenomenal curvy fashion. Her journey indicates that she is just getting started.
To learn more about Phenomenal Fashions, visit phenomenalfashions.com
