Discovering plus size-focused brands that not only include but prioritize you as a woman with curves has often felt like searching for a mythical creature for many years.
While some mainstream retailers are indeed broadening their size ranges, there’s a significant distinction between merely extending a size chart and thoughtfully designing clothing that caters to plus size bodies throughout the entire development process of each collection.
The persistent lack of diverse options in the plus size fashion industry for women is perplexing, especially considering that the U.S. market for this segment is projected to be worth a staggering $107 billion. We are the moment, so why are most fashion brands not racing to keep up? With us, you won’t have to wait for them. That’s why we’ve compiled a list of 10 brands that are not just size-inclusive—they are size-intentional.
The plus size market is experiencing significant growth, with the plus size women’s clothing industry anticipated to reach a remarkable market value of billion by 2025. Despite increased representation, only a small fraction of fashion brands genuinely embrace and design specifically for curvy women. In 2021, merely 19% of fashion brands provided plus-size collections extending beyond size 18. However, the purchasing power of plus size consumers is irrefutable, with curvy shoppers comprising about 68% of women in the U.S.
As the demand for inclusive fashion rises, it’s essential for us, as curvy women, to actively support plus size centric brands that broaden their sizing options and prioritize the needs of plus size women in every aspect, including design, fit, and marketing. For curvy women eager to champion brands that truly understand their needs, this carefully curated list is for you. From independent designers to women-owned labels, these brands are here to serve your style, not just accommodate your size.
Moreover, it’s not only your wardrobe that deserves the attention of plus size centric brands. Beauty brands are also stepping up to the plate, embracing plus-size representation in their advertising campaigns and collaborations with creators. From skincare to makeup and self-care essentials, these brands are demonstrating that beauty is—and has always been—body-inclusive.
Explore Top Plus Size Centric Brands Tailored for Curvy Fashion Enthusiasts
Photo Credit: www.zelieforshe.com
- Sizes: 1X–3X (14–24)
- Price Range: $80–$250
- Why We Love It: It’s soft, dreamy, and designed for the woman who relishes a good main-character moment.
- Why It Stands Out: Founded by Elann Zelie, this brand is dedicated to telling plus-size stories through fashion.
Photo Credit: www.jibrionline.com
- Sizes: 10–28 (Up to 3X)
- Price Range: $120–$500
- Why We Love It: The high fashion energy is unparalleled—think timeless drama and editorial elegance.
- Why It Stands Out: Jasmine Elder is a pioneering leader in luxury plus-size fashion, setting the standard.
Photo Credit: https://copperunionapparel.com/
- Sizes: Up to 5X
- Price Range: $80–$250
- Why We Love It: Bold prints, vibrant energy, and unapologetically fun.
- Why It Stands Out: Each piece is handmade and focuses on plus-size individuals in both design and storytelling.
Photo Credit: courtneynoelle.com
- Sizes: XS–5X
- Price Range: $110–$500
- Why We Love It: Perfect for when you want to showcase both body and beauty—this is your go-to.
- Why It Stands Out: A black woman-owned brand, intentionally crafted for women seeking glam and a perfect fit.
Photo Credit: Gwan by Charon
- Sizes: 10 and up
- Price Range: $100–$400
- Why We Love It: Loud, vibrant, and deeply rooted in Caribbean culture with a Brooklyn attitude.
- Why It Stands Out: Charon creates pieces that move, celebrate, and demand attention—where diasporic beauty meets authentic fashion.
Photo Credit: fentybeauty.com
- Price Range: $16–$48
- Why We Love It: Rihanna’s vision transcends makeup—it’s a movement for beauty enthusiasts of all sizes, tones, and genders.
- Why It Stands Out: Fenty was among the first brands to frequently highlight plus-size models and nontraditional beauty in every launch.
Photo Credit: www.ulta.com
- Price Range: $5–$200+
- Why We Love It: A beauty giant that is genuinely making strides in showcasing real bodies and telling inclusive stories.
- Why It Stands Out: Through its MUSE platform and inclusive initiatives, Ulta has significantly elevated diverse body types and plus-size beauty at a grand retail level.
From your closet to your beauty shelf, being recognized should never be a privilege—it should be a standard. These fashion and beauty brands are not merely expanding their size charts or fulfilling requirements; they are intentionally centering plus size women with thoughtfulness, care, and visibility. Whether you’re dressing up, stepping out, or simply reveling in your beautiful body, these are the brands that genuinely understand your needs. Let’s continue to uplift and support the companies that are creating space for all of us.
Which of these plus size centric brands are you eager to explore? Share your thoughts with us in the comments!
