Finding stylish and well-fitting plus size clothing in physical stores has become increasingly challenging. With store closures happening more frequently, it’s not just mainstream retailers that are shutting their doors; specialty stores dedicated to the plus size community are also disappearing. This trend threatens the already limited accessibility of fashionable options for individuals seeking sizes larger than 14-16. As a result, shopping for curvy fashion is becoming more difficult, making it essential to raise awareness about this growing issue.

In addition to the pressing need for physical stores for retail therapy, the ongoing closures of brick-and-mortar locations pose a significant challenge for the plus size community. We have fought tirelessly for representation in sizes above 14-16, and now we face the risk of losing the very stores that cater to our unique body shapes and sizes. This loss affects not only our options but also our confidence in finding fashionable attire that fits well.

Accessing a diverse range of plus size fashion options is becoming increasingly rare. Often, the in-store selection offers little more than a small section or a wall dedicated to curvy clothing. For many individuals, this translates to a significant loss of access to stylish and well-fitting clothing that caters to their body type and personal style.

While online shopping offers a plethora of options from independent designers and brands, it does not fully address the needs of individuals who prefer to try on clothing before making a purchase. The challenges of vanity sizing, along with varying cuts and fits, make the fitting room experience critical for many shoppers. For those who rely on the ability to see how items fit and feel in person, the decline of physical stores is a major setback.

Strategies to Preserve Plus Size Clothing Stores and Ensure Their Future

First and foremost, support your local small businesses. This is crucial for the survival of plus size boutiques in your area. By choosing to shop locally, you are directly contributing to their sustainability. Visit these stores, share your experiences on social media, and tag the brands to amplify their visibility and importance within the community.

Secondly, make your voice heard on social media platforms. While sharing stunning pictures of your outfits is fantastic, it’s equally vital to use these platforms to advocate for better representation and options within the fashion industry. Engage with brands, demand accountability, and encourage them to expand their offerings for the plus size market. This level of engagement can create a ripple effect, leading to positive change.

Lastly, when independent plus size brands host pop-up shops or participate in events, make it a point to attend and shop. Your presence not only supports these businesses but also shows the broader community that there is demand for diverse and inclusive fashion. Even if you don’t find something that fits your style, your support and encouragement can significantly impact these emerging brands.

While retailers like Target are expanding their plus size offerings in-store and Nordstrom is making strides towards inclusivity with the brands they carry, we must ask ourselves: is this progress enough to meet the needs of the community?

Establishing a brick-and-mortar store is no small feat. It requires a substantial investment of money, time, and resources, particularly for businesses aiming to serve the plus size community. As shopping increasingly shifts online, the challenges faced by these stores become even more pronounced.

This summer, as you plan your travels, take the time to research plus-size brick-and-mortar stores or pop-up events happening in the area you’re visiting. You may discover a new favorite brand that perfectly aligns with your style and size.

What are your thoughts on the ongoing closures of storefronts dedicated to plus size fashion? What suggestions do you have for improving accessibility to stylish clothing? Do you view the loss of these stores as a critical issue for the availability of plus size clothing?

We want to hear from you!