Swiss Journal of Research in Business and Social Sciences

The Curvy Fashionista
Women's clothing

Plus Size Conversion in the US: Key Information You Need

Have you ever ordered a stunning outfit from a renowned European fashion brand, only to unwrap it and feel like it was designed for a child’s mannequin? We’ve all faced this frustrating experience. A recent correspondence from one of our readers highlighted just how complicated (and frankly, exasperating) navigating the US plus size conversion can be, particularly when attempting to shop from international retailers without needing a degree in fashion mathematics.

Let’s be honest: determining your size when shopping across borders can resemble trying to decipher a complex secret code. With various sizing systems, inconsistencies among brands, and the ongoing enigma of what a “true size” truly signifies, it can make a curvy girl want to throw in the towel and settle for sweatpants. But fear not—we’re here to simplify the essentials of US plus size conversion, enabling you to confidently fill your shopping cart, whether you’re browsing from Paris, Berlin, or the comfort of your own couch.

Essential US Plus Size Conversion Strategies for Online Shopping with International Plus Size Brands:

  • Understanding UK sizing: The sizes displayed on a UK website do not directly correlate with US sizes. The same goes for Australian sizing! To assist you, always consult the available size charts. Additionally, check if they provide US plus size conversions directly on their site.
  • For plus size apparel stores that lack size conversions on their websites, there are valuable resources available. Kathy’s Curvy Corner serves as an excellent reference, offering size conversions across various countries, including metric sizing for lingerie.
  • Many international brands now feature US versions of their websites, which can provide guidance during your shopping journey! For instance, Evans, ASOS Curve, City Chic, and Dorothy Perkins offer US versions of their websites, where the sizing is converted into US sizes to facilitate your shopping experience! Given that we’re based in the US, most links we provide (especially in our plus size designer lists) lead to the US versions of these sites!
  • Be aware that each retailer and designer has its own unique aesthetic—some clothing is designed to be more body-conscious, while others tend to be more conservative. For example, Dorothy Perkins typically runs smaller, but if you examine the fabric of the dress, depending on your body shape, it might be worth a try—you may be pleasantly surprised!
  • Consider return policies. When purchasing from plus size clothing stores online, it’s crucial to select retailers with flexible return policies. ASOS shines in this regard, and Dorothy Perkins also provides easy return options. However, one drawback with Dorothy Perkins is the absence of expedited shipping choices.
  • If you’re uncertain about sizing while shopping from plus size clothing stores, even after consulting US plus size conversion charts, a smart strategy is to buy the item in two sizes if feasible. Purchasing the size you believe is appropriate, alongside one size up or down depending on the retailer’s fit, can save you time and enhance your chances of finding the perfect fit.
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Grasping the differences between UK and US sizing is essential when shopping from international plus size clothing stores, particularly to ensure the right fit on your first attempt. With the variations in sizing across different regions, utilizing reliable conversion charts and resources can significantly improve your shopping experience, making it smoother and more enjoyable. Whether you’re exploring UK-based brands or navigating global retailers, taking a moment to double-check your size can save you time, reduce returns, and alleviate wardrobe frustrations, empowering you to confidently shop the fashionable styles you adore.

What US plus size conversion tips can you share? We’d love to hear from you in the comments!

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You can find the original article here; the photographs and images used in our article are also sourced from this reference. We are not the original authors; they have been utilized solely for informational purposes with proper credit to their original source.

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Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.

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