OP-ED: The Evolution of Plus Size Fashion
Plus size indie brands are revolutionizing our perspective on fashion, and for individuals like myself, a plus size woman who proudly embraces fashion (yes, wears clothes), this transformation means everything. I understand the struggle of locating garments that not only fit but also enhance and celebrate your unique body shape. For years, I’ve frequented mainstream retailers such as Shein, Rainbow, Fashion Nova, and Forever 21 (while it was available), and while these brands have had their highlights, I often find myself compromising on style. It frequently feels more like I am merely surviving rather than thriving in my fashion choices.
Even in today’s shopping landscape, whether I stroll through a Target, browse Walmart’s online offerings, or explore the racks at Lane Bryant or Torrid, I often wonder—where is the creativity and vibrancy? Lane Bryant feels tailored for my aunts, while Torrid seems to hover awkwardly between the realms of Hot Topic and Forever 21’s edgy counterpart. While these styles may resonate with some, not every plus size woman wishes to be confined to floral patterns and studded embellishments. We deserve a spectrum of options. We deserve fashion that reflects our individuality.
When I refer to intentional fashion, I mean clothing that is thoughtfully designed with our bodies in mind. It’s about understanding the intricacies of how curves shape our figures, how waistlines interact with our bodies, the impact of sleeve designs on our arms, and how a neckline can influence our confidence and mood. True inclusivity in fashion means creating garments that honor and celebrate the shapes, attitudes, and identities of plus size bodies rather than merely extending the size range of existing designs.
Here’s the harsh reality: crafting clothing that accommodates all body types shouldn’t be a groundbreaking concept, yet it remains a significant challenge in the industry. Even when brands attempt to cater to plus sizes, the execution is often lacking. This gap in the market is what many established brands overlook. This is precisely why it’s crucial to shine a light on indie brands that truly understand our needs, that go beyond mere size adjustments and genuinely create clothing with care and precision.
I embarked on a quest to discover plus size indie brands that are genuinely committed to this mission, not simply adding a 1X to their existing collections. I am talking about brands that thoughtfully design fashion-forward, flattering pieces specifically for plus size bodies. When you finally discover these gems, it opens up a vibrant new world of possibilities.
Discover Plus Size Indie Brands Revolutionizing Fashion
Photo Credit:
amour781.com
This remarkable brand didn’t emerge from a corporate meeting; it found its roots at a family gathering. Two cousins, Ashley and Charlotte, engaged in a heartfelt conversation and voiced what many of us have pondered: Why is it so challenging to find plus size clothing crafted with care, quality, and luxury?
That dinner conversation ignited a passion that led to the birth of AMOUR781. Drawing upon their extensive backgrounds in luxury retail, they aimed to create a curated collection of plus size fashion that prioritizes beauty, premium fabric, and impeccable fit. Their product range spans sizes from 14 to 4X, with each piece embodying intentional design, sophistication, and an elevated aesthetic—not just “good for plus”—but genuinely exceptional.
But their impact extends beyond clothing. AMOUR781 is also shaping the future of fashion behind the scenes by collaborating with emerging designers like La Fuori and Nouvelle Silk. They offer mentorship on the intricacies of cutting, draping, and designing specifically for curvier bodies. Ashley actively guides these designers, ensuring that this initiative transcends a fleeting trend and evolves into a lasting transformation.
Photo Credit:
www.diyanu.com
D’IYANU (pronounced dee-ya-nu) translates to “miracle” or “something wonderful” in Yoruba—and that’s precisely what this brand has become for countless individuals seeking to see their identities reflected in fashion.
Founded in 2014 by Nigerian-American designer Addie Ajayi, D’IYANU began with a modest offering of six striking African-inspired pieces. That initial spark ignited a fashion movement, now boasting over 400 products for men, women, and children, available in sizes ranging from XS to 3X. Each piece is infused with powerful prints and contemporary designs, deeply rooted in heritage and crafted to instill confidence.
However, what truly distinguishes D’IYANU is its mission. They are not merely dressing individuals; they are empowering them. By expanding manufacturing operations to Africa and fostering deeper connections with Nigerian and broader African communities, they exemplify that cultural pride and fashion can coexist at the intersection of authenticity and accessibility.
In a world that frequently marginalizes Black culture and plus size individuals, D’IYANU stands resolutely: You are seen. You are celebrated. You are powerful.
Photo Credit:
www.nettlestudios.com
The moment I explored Nettle Studios’ “About” page, I instantly recognized that they truly understand the essence of fashion for all. Their philosophy posits that everyone should be able to enter a store and discover something they adore in their size. Simple enough, right? Yet, for those of us in plus-size bodies, this kind of straightforwardness is a rare find.
Based in San Francisco, Nettle Studios champions slow fashion that feels good not only on your skin but resonates with your soul. They utilize natural fabrics, such as linen and cotton, all produced ethically in-house. Their ready-to-wear collection accommodates sizes up to 6X, and they even offer custom sizing options because they recognize that bodies vary significantly.
Even their “OS” (One Size) category is thoughtfully designed—it’s cut to move fluidly and adapt to your body. This is a significant departure from the usual interpretation of “OS” meaning “fits up to a size 12.”
What distinguishes Nettle is the passion behind their creations. Every piece feels as though it was crafted by someone who comprehends the emotional complexities of shopping as a plus-size individual. Their clothing not only fits; they care. In an industry that often overlooks this, such a commitment is revolutionary.
I’m not showcasing these brands solely because they offer plus sizes. That would be merely the minimum requirement. I’m emphasizing them because they genuinely care about how the clothing fits and how we feel while wearing it. They strive to ensure that we no longer have to accept shapeless, uninspired, throwaway garments.
This exemplifies what occurs when brands invest thoughtfulness into their offerings. When they genuinely consider how waistlines should align, how fabrics should move, and what kinds of clothes empower you to feel like, yes, this was tailored for me.
This encapsulates my vision of a revolution in fashion. Not fleeting trends. Not performative gestures. It’s authentic, intentional, and long overdue.
