Swiss Journal of Research in Business and Social Sciences

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Women's clothing

Plus-Size Women Redefine Cool Culture from Streetwear to Runway


Key Insights on Plus-Size Fashion Trends

  • Bold Prints: Plus-size designers are embracing vibrant, statement prints that demand attention.
  • Inclusive Tailoring: Tailored pieces are designed to flatter curves, enhancing authority and comfort.
  • Elevated Athleisure: Luxe athleisure is merging with streetwear for stylish yet comfortable looks.
  • Sustainable Practices: More collections are focusing on recycled materials and ethical production methods.

Bold Prints & Patterns Take Center Stage

Bold Prints & Patterns Take Center Stage (image credits: Pretty Big Deal with Ashley Graham | Season 1 Trailer, CC BY 3.0, https://commons.wikimedia.org/w/index.php?curid=74377675)
Bold Prints & Patterns Take Center Stage (image credits: Pretty Big Deal with Ashley Graham | Season 1 Trailer, CC BY 3.0, https://commons.wikimedia.org/w/index.php?curid=74377675)

Plus-size designers and consumers are embracing vibrant, statement prints – graphic florals, geometric shapes, abstract art – that demand attention rather than blend in.

This shift moves the narrative away from neutral safety, allowing body shape to become part of style expression and confidence.

Tailoring Gets Inclusive

Tailoring Gets Inclusive (image credits: unsplash)
Tailoring Gets Inclusive (image credits: unsplash)

Structured pieces like power suits, composed blazers, tailored trousers, and pencil skirts are being made with cuts designed to flatter curves, not hide them.

Tailored shapes lend authority and polish, giving plus-size fashion a runway edge without sacrificing comfort.

Elevated Athleisure & Streetwear Mashups

Elevated Athleisure & Streetwear Mashups (image credits: unsplash)
Elevated Athleisure & Streetwear Mashups (image credits: unsplash)

Comfort meets high style: luxe hoodies, seamless leggings, matching sets, and laid-back layers with luxe fabrics are becoming everyday street fatigue looks elevated for the runway.

This trend blurs the line between casual and fashion, making comfortable, functional looks feel aspirational and wearable for more occasions.

Sustainable & Eco-Conscious Practices

Sustainable & Eco-Conscious Practices (image credits: unsplash)
Sustainable & Eco-Conscious Practices (image credits: unsplash)

More plus-size collections are using recycled fabrics, plant-based materials, and adopting transparent, ethical practices.

Consumers increasingly care about how clothes are made. Sustainability adds ethics to cool, making style socially as well as visually satisfying.

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Hero Outerwear That Makes A Statement

Hero Outerwear That Makes A Statement (image credits: unsplash)
Hero Outerwear That Makes A Statement (image credits: unsplash)

Oversized coats, dramatic capes, bold puffer jackets, leather or trench styles in stand-out cuts are fronting many collections.

This outerwear is visible and memorable, framing the whole look – giving plus-size wearers a powerful way to assert their style identity.

Street Style Influences On The Runway

Street Style Influences On The Runway (image credits: unsplash)
Street Style Influences On The Runway (image credits: unsplash)

Elements like oversized silhouettes, techwear touches, retro sportswear, vintage branding, layering, and everyday utilitarian details are being pulled from streetwear into high fashion.

This trend legitimizes grassroots style by allowing what’s popular in real life to inform what’s shown on high-fashion stages, helping plus-size culture feel current and relevant.

Voices & Representation Matter

Voices & Representation Matter (image credits: unsplash)
Voices & Representation Matter (image credits: unsplash)

Despite challenges such as shrinking plus-size runs in some brands, more plus-size models, influencer designers, and public figures are demanding visibility and pushing for diversity and authenticity.

This representation builds culture. When you see styles on people who look like you, it validates aesthetic and identity, helping the “cool” label spread beyond niche markets.

Accessories, Shoe Game & Styling Flip the Script

Accessories, Shoe Game & Styling Flip the Script (image credits: pixabay)
Accessories, Shoe Game & Styling Flip the Script (image credits: pixabay)

Accessories are big: chunky jewelry, bold bags, statement sneakers, boots with attitude. Styling is about juxtaposition – mixing street staples with polished pieces – to create unique visuals.

These accessories serve as low-risk yet high-impact tools. You don’t need a full outfit overhaul to show cool – sometimes it’s the sneakers or bag that turn heads.

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Here you can find the original article; the photos and images used in our article also come from this source. We are not their authors; they have been used solely for informational purposes with proper attribution to their original source.

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Sarah Parker
Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.