Swiss Journal of Research in Business and Social Sciences

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Pop-Up Merch Stores by Oasis to Coincide with Reunion Tour


Oasis has officially announced an exciting series of pop-up stores designed specifically for their dedicated fans to purchase exclusive merchandise in anticipation of their much-anticipated reunion tour, which will kick off on July 4 in Cardiff, Wales. This exciting news has generated a buzz among fans eager to celebrate the band’s historic return to the stage after a long hiatus.

The highly anticipated Oasis Live ‘25 Fan Stores will be launched across various cities in the U.K. and Ireland, providing fans with a fantastic opportunity to purchase exclusive merchandise ahead of the live performances. The inaugural store will open its doors in Manchester on June 20 and will operate until July 27. Additional locations in Cardiff, London, Edinburgh, Dublin, and Birmingham will be announced shortly, with further details expected in the coming days. There’s currently no word on whether similar pop-up stores will be available for other dates later this summer, adding to the anticipation and excitement surrounding the band’s return.

At these pop-up locations, fans can expect a diverse range of official tour merchandise, which includes exclusive brand collaborations and limited-edition products that will only be available at the Live ‘25 Fan Stores. Additionally, the band’s official web store will also begin stocking this exciting range of merchandise later this week, with further details to be confirmed imminently. This is a perfect opportunity for fans to secure unique items that celebrate the band’s legacy and their thrilling return to the stage.

Back in November 2024, Oasis revealed that they had partnered with Warner Music Group’s merchandise and fan-experience division, WMX, as the official partner for their Live ‘25 reunion tour. In May of the same year, Amazon launched an exclusive range of Oasis merchandise, including a reproduction of a classic T-shirt that was originally worn during the band’s iconic Knebworth shows in 1996. This collaboration showcases the band’s enduring popularity and the ongoing demand for their memorabilia.

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Oasis is not the first band to unveil pop-up shops to cater to the growing demand for tour merchandise. Recently, Dua Lipa announced a pop-up store in London in anticipation of her sold-out shows at Wembley Stadium on June 20 and 21. Other notable artists, including Tyler, the Creator and Harry Styles, have successfully tapped into the lucrative merchandise market by setting up dedicated stores during their tour stops in recent years, creating memorable experiences for their fans.

In August 2024, the exciting news broke that Noel and Liam Gallagher would be reuniting as Oasis to perform a series of concerts, marking their first performances since 2009. The band is slated to embark on an extensive tour featuring 41 shows across the U.K. and Ireland, as well as North America, Latin America, Asia, and Australia throughout 2025. This global tour is poised to reignite the passion of longtime fans while attracting new audiences to their timeless music.

Although specific details regarding the upcoming shows remain under wraps, Liam Gallagher has been utilizing his social media platforms to tease fans with intriguing insider information. During early June rehearsals, he expressed excitement about the band’s sound, stating that it was “F–king FILTHY,” and highlighted that new drummer Joey Waronker was a “special” addition to the lineup. This sneak peek into the band’s preparations has only heightened anticipation for their upcoming performances.

It is speculated that Waronker will join former Oasis members Andy Bell (bass), Gem Archer (guitar), and Paul “Bonehead” Arthurs (guitar), alongside Noel and Liam during the shows. This lineup promises to deliver an unforgettable experience for fans, combining the band’s classic sound with the energy of new talent, ensuring that the reunion tour will be a momentous occasion for all involved.

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Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.

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