The latest Prada campaigns seem to lack the impactful resonance they once had. As the esteemed co-creative directors of this iconic Italian fashion label, both Miuccia Prada and Raf Simons have openly acknowledged their preference for a specific group of talented photographers for their visual storytelling. Notable names such as Willy Vanderperre and Steven Meisel frequently collaborate with them, alongside the innovative Oliver Hadlee Pearch. After successfully capturing the visuals for the Summer 2025 campaign, this talented British photographer returns to helm the Fall 2025 season. The campaign features over 20 diverse models, including Julia Nobis, Kendall Jenner, Lina Zhang, Loli Bahia, Noor Khan, Sora Choi, and Awar Odhiang, embodying the essence of the Prada brand. Together, these models are showcased in a minimalist white studio, captured in synchronized movement for the campaign titled “Prada Motion Pictures.”
Discover the Creative Vision Behind the Fall 2025 Prada Campaign by Oliver Hadlee Pearch
Engage with the Reactions of the Fashion Community Regarding the Fall 2025 Prada Campaign
“Diabolical, in every possible sense,” exclaimed FashionFanatico immediately, encapsulating the sentiment of many.
“Those images look atrocious,” voiced thiago, reflecting a strong critique of the visual aesthetic.
“This campaign does not align with the collections whatsoever. I anticipated a dark and moody atmosphere, but instead, we received a bland interpretation reminiscent of Benetton without any warmth,” remarked a disappointed GivenchyHomme.
“No words can adequately describe how bad this is,” lamented Mrs.T in utter disbelief.
Vogue28 shared their discontent: “This is the version of Prada that I despise. Why even bother with a campaign? It feels like a colossal waste of a photoshoot. The casting choices are random and poorly executed, with Kendall Jenner seemingly included merely for publicity. The photography by Oliver Hadlee Pearch is equally disappointing.”
“I miss the days when genuine effort was evident in campaigns,” sighed prylvi, nostalgic for past creative endeavors.
Explore more captivating visuals of Kendall Jenner and her fellow models from the Prada Fall 2025 campaign, and join the ongoing conversation about this controversial collection here.
