As co-creative directors of Prada, Miuccia Prada and Raf Simons frequently engage a select group of highly esteemed campaign photographers to capture the essence of their brand. Recently, David Sims and Willy Vandeperre have been consistently featured in their campaigns. However, for the latest Spring 2025 campaign, Miuccia and Raf chose to collaborate with the legendary Steven Meisel, who skillfully showcased Carey Mulligan. Eager for fresh perspectives, the design duo has now turned to Oliver Hadlee Pearch for the stunning ‘Days of Summer’ 2025 campaign. This British photographer has curated an all-star lineup, featuring talents such as Hunter Schafer, Kendall Jenner, Troye Sivan, Lina Zhang, and many more. The cast embarks on a serene journey aboard a small boat, navigating tranquil waters, perfectly encapsulating the minimalist yet captivating imagery of this latest Prada campaign.
Experience the Star-Studded Cast of Hunter Schafer, Kendall Jenner, Troye Sivan & More in Prada’s ‘Days of Summer’ 2025 Campaign
Discover the Diverse Reactions from theFashionSpot’s Forum Community
“There was absolutely no reason to book Kendall for this. Sales are fine; they don’t need to resort to stunt casting, which is unnecessary,” remarked GivenchyHomme, sharing a critical take on the casting choices.
“Kendall, really?” posed another forum member, ah ah, expressing disbelief at the decision.
“The mood of the campaign feels remarkably cold and lifeless for a summer promotion. Everyone appears so bored and miserable, yet oddly, I find myself liking Kendall Jenner’s photographs the most,” confessed vogue28, highlighting the mixed feelings about the campaign’s atmosphere.
Not everyone was impressed, as Melancholybaby commented, “Everything looks so awkward and fake. The products don’t enhance the overall feel at all,” voicing their dissatisfaction with the visuals.
“The outfits look like they were sourced from the discount rack at Old Navy,” joked KoV, adding humor to the critical discourse surrounding the collection.
Explore more captivating visuals of Hunter Schafer, Kendall Jenner, Troye Sivan, and other stars from the Prada Summer 2025 campaign, and join the ongoing conversation about this intriguing campaign here.
