Maroon 5 has made a spectacular return to the pop music scene with a groundbreaking crossover collaboration. On Friday, May 2, the iconic band led by Adam Levine launched their highly anticipated new single “PRICELESS,” featuring the talented BLACKPINK member LISA. This exciting release comes through 222/Interscope Records, marking a significant moment in the evolving landscape of pop music where Western and K-pop genres intersect.
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The new track symbolizes Maroon 5’s first collaboration with a K-pop artist, introducing a refreshing guitar-driven sound that resonates with the band’s early 2000s musical roots, beautifully complemented by LISA’s assertive rap verses. The music video, crafted using 35mm film and directed by Aerin Moreno, channels the aesthetic of Mr. & Mrs. Smith, adding a cinematic flair to the music experience.
“It’s just a guitar-based song which we haven’t really done in so long. It happened first for us while we were recording the album. I think it’s just the purest and we are so happy to have LISA on it,” said frontman Adam Levine in an enthusiastic statement, highlighting the collaborative spirit behind this unique musical endeavor.
He further elaborated, “The guitar intro is literally me playing into an audio message on my iPhone with an unplugged guitar. I actually got a little emotional recording ‘cause it was sort of reconnecting to our roots, which a lot of our fans have been saying ‘hey we want to hear that sound again.’ It’s been like over 20 years so I think it’s time for that to return.” This personal touch adds authenticity to the song, making it resonate with long-time fans.
Teasers of the track, which Maroon 5 previewed on Instagram in late April, included Levine’s signature falsetto vocals paired with a captivating rap verse from LISA: “Yeah, talk is cheap boy stop it/ Got my love that’s a real big profit.” This engaging lyrical interplay showcases the seamless blend of both artists’ styles, creating an exciting listening experience.
In the days leading up to the official announcement of “Priceless,” Maroon 5 built anticipation by posting a mysterious Instagram photo featuring Levine and a woman, who many speculated to be LISA, standing together, gazing out at a bustling cityscape. LISA also shared a clip on her IG Story, revealing her relaxed demeanor while seemingly filming a music video, further fueling excitement among fans.
The release of this single serves as the initial glimpse into Maroon 5’s upcoming album set to debut in 2025, a project that the band first hinted at during Levine’s recent appearance on The Tonight Show Starring Jimmy Fallon on April 8, creating buzz for the future of their music.
“PRICELESS” follows Maroon 5’s 2021 album Jordi, which impressively peaked at No. 8 on the Billboard 200 chart. For LISA, this track enhances her growing portfolio of international collaborations as a solo artist, adding to her previous successes, including her 2021 debut single “LALISA” and her continuous work with BLACKPINK, solidifying her status in the global music scene.
Watch the “PRICELESS” video and stream the single now to immerse yourself in this exciting collaboration between two musical powerhouses.
