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Every year, I find myself feeling a mix of excitement and reluctance when Amazon Prime Day rolls around. Despite the initial groan, I inevitably spend several hours diving into the sale for my personal shopping needs before even drafting a post to share my findings with you all. As content creators, we do get early access to the sales, but the extensive 350,000-line spreadsheet can be overwhelming and often less helpful than anticipated. Nevertheless, this year’s deals are quite impressive. You’ll find both familiar favorites like Rothy's, Peloton, Hydrow, and Gap, as well as some exciting new entries. Don’t forget that Shopbop is also offering exclusive Prime Day deals if you connect your Amazon account with your Shopbop account.

Pictured above, in a clockwise arrangement: 1) a stylish lady’s coat from Theory, 2) a chic suede coat from All Saints, 3) versatile trousers from Gap, 4) a luxurious wool cashmere coat from All Saints, 5) a beautiful blue dress from Club Monaco, 6) the popular Naked eyeshadow palette, 7) a Peloton bike, 8) a stunning green bag from Coach, 9) a top-of-the-line Shark hairdryer, and 10) the coveted Black Honey lip gloss.

Essential Highlights of Amazon Prime Day Deals

• Shark hair products – I upgraded to the Shark dryer (HyperAIR) back in 2022, and I must say, it has been a game-changer for my hair routine. It dries my hair incredibly fast while maintaining its quality. Both the dryer and various hair styling products are included in this fantastic sale. Additionally, you can find some excellent discounts on Dyson hair dryers as well!
• Leather jackets from All Saints are available, showcasing a plethora of stylish options at prices I’ve never encountered before. Keep in mind that there are some All Saints leather jackets featured in the upcoming Nordstrom Anniversary Sale as well, but at higher price points. Also included in the sale (and beautifully showcased above) is a stunning winter coat that is sure to turn heads.
• Is this the first time we’ve spotted Black Honey in the sale? I believe so! Coincidentally, I just ran out of it, so I’m definitely taking advantage of this opportunity to stock up.
• You’ll also discover a selection of deals from smaller brands that our readers adore, such as Lo & Sons and Rothy’s.
• There are impressive workwear options available from Theory (I particularly love this lady’s jacket), Club Monaco, and Gap.
• Exciting denim deals await you from brands like Levi’s, AG, NYDJ, Gap, Paige, and Democracy.
• Kate Spade has an abundance of tech gear featured in the sale, including phone cases and AirPod cases. I’m also a fan of their chic shoes, stylish totes, and practical card case/wristlet (not to mention the wide selection of boots available!).
• The Trtl travel pillow – I purchased this during a previous Prime Day sale, and it has proven to be a superior choice compared to typical travel horseshoe pillows. It conveniently folds flat for easy storage.
• For those looking for protein options, Built bars might be worth considering. They have a unique texture, but they’re among my favorite protein bars. (The Puff bars are particularly interesting as they have a squishy, marshmallow-like consistency.)
• Also noteworthy: if you’ve been in search of a walking pad or an under-desk treadmill to enhance your home office setup, there are some remarkable discounts available. This reader-recommended model is included in the sale, along with some weighted vests. I own a 12 lb vest, and it adds a delightful challenge to my walking routine.
• Lastly, be on the lookout for substantial discounts on Peloton and Hydrow, featuring hundreds of dollars off on bikes, rowers, treadmills, and more!
• Incredible skincare products from brands like Dr Jart, Obagi Medical, Kiehl’s, Paula’s Choice, Maria Bedescu, Ursa Major, Bioelements, and COSRX are also part of the sale, along with sunscreen deals from EltaMD, Supergoop!, and La Roche Posay. I’m giving the Innisfree Korean sunscreen a try as well.

If you’re new here, we have several key fashion articles that you might find interesting, including our Ultimate Guide to Business Casual, Wardrobe Essentials for Work, and The Corporette Guide to Comfortable Heels — all of which are regularly updated! If you’re just starting out or are on a budget, make sure to check out our Affordable Office Clothes roundup. Plus-sized readers can explore our Plus-Size Picks for Work.

Exclusive Beauty Deals for Prime Day 2025

Several major brands are offering a plethora of deals, including:

• Laneige – I’ve previously purchased their lip mask, and this year I’m tempted to try their tinted gloss.
• Olaplex (including No. 3!!) has been a staple in my haircare routine. My curly hair benefits from this hair mask once a month, as it effectively combats frizz. There are also products from DryBar, Living Proof, and Ouidad on sale.
• Obagi Medical is featuring some fantastic skincare products in the sale, along with Dr Jart, Kiehl’s, Paula’s Choice, Ursa Major, Perricone MD, and COSRX.
• Bioelements, my top choice for a rich moisturizer during the harsh winter months, is included in the sale. I absolutely adore both their Really Rich Moisture and Multitask Eye Cream.
• Alterna Caviar – Their products are among my favorites when I’m not adhering to the Curly Girl method. You can find numerous deals from Living Proof and Ouai as well.
• There are attractive sunscreen deals from EltaMD, Supergoop!, and La Roche Posay.
• Urban Decay is offering mini Naked palettes, along with lipsticks, setting sprays, and eyeliners on sale.
• IT Cosmetics features one of my favorite under-eye concealers and a wide range of foundations.
• You’ll find an array of blushes, sheer lip tints, and more from Laura Geller.
• The Drybar Round Dryer Brush is something I haven’t tried yet, but I’ve heard great feedback about it as a step up from the popular $40 Revlon dryer brush, now priced down by about $10 in the sale!
• If you have curly hair, deals are available on products from Devacurl, Love Ur Curls, Ouidad, and Bounce Curl. It’s rare for me to find a game-changer for my curly hair routine, but the Bounce Curl brush truly is. I have the “define” version and am planning to add the “volume” one to my cart.
• If you enjoy shampoo bars, there’s a wide selection available in the sale.
• A variety of electric toothbrushes are also on sale.
• Affordable drugstore makeup options like Burt’s Bees and Maybelline are featured, along with fantastic drugstore skin products from CeraVe, Curel, and Mighty Patch (I’m particularly fond of their exfoliating facial cleanser).
• On TikTok, I saw a dermatologist recommend these intriguing collagen-infused masks designed specifically for the under-chin area. They come in a variety of sizes and are included in the sale!
• I’m currently obsessed with this lip tint from Peripera — I have it in “Rose in Mind” and plan to try out two additional colors because of how much I love it. It applies with a glossy finish but dries matte and keeps my lips moisturized for hours. Additionally, I’ve previously shared my enthusiasm for this liquid blush from Youthforia.
• For those interested in nail care, there are numerous deals on Sally Hansen and OPI products.

Unmissable Fashion Deals This Prime Day

Let’s begin by highlighting the workwear options available:

• There’s a surprising selection of lingerie from brands like Natori, Commando, Shapermint, True & Co, and Victoria’s Secret.
• Stylish work clothes can be found from All Saints (I’m particularly fond of this suit!), Theory (the lady’s jacket is a must-see), Vince (with its beautiful silk blouses), Club Monaco, and Gap.
• TravelPro is offering suitcases and BAGSMART compression packing cubes at competitive prices.
• Cole Haan is showcasing a variety of shoes and coats, along with offerings from Vince, Dolce Vita, Allbirds, Rothy’s, and Vionic.
• Discover trendy bags from Coach, which are perfect for both work and leisure.
• Kate Spade has an impressive array of tech gear on sale, including phone cases and AirPod cases. I also adore their chic shoes, versatile totes, and practical card case/wristlet (not to mention the extensive selection of boots!).
• The Drop features fan-favorite items like the Blake blazer, which has become a staple in many wardrobes.
• There are numerous deals available on Calvin Klein suiting options, available in petite, plus, and regular sizes.
• Don’t miss out on options from reader-favorite workwear brands like Marycrafts, Grace Karin, Milumia, and Tapata.
• Look for stylish laptop bags and work backpacks from Cluci.
• Last year during Prime Day sales, I purchased Balega socks after seeing readers compare them to Bombas, and I absolutely love them!

Now, let’s explore deals tailored for moms and parents:

Incredible Deals for Moms and Parents

For moms, there’s an abundance of bath products from the Honest Company. You’ll find numerous diaper deals, particularly from standout brands, as well as bath essentials from CeraVe. A few other brands worth mentioning include:

Exciting Electronics Deals You Can’t Miss

What are you most excited about for Prime Day?

Be sure to check out some of our latest threadjacks that feature: