Ava Max is set to release her highly anticipated new album, Don’t Click Play, this summer. This exciting project will mark her third full-length album, showcasing her evolving artistry and unique sound. The lead single, “Lost Your Faith,” is expected to captivate audiences and is just a glimpse of what’s to come in this compelling musical journey.
On May 1, Max revealed the official release date along with the captivating cover art for Don’t Click Play. Fans of pop music can eagerly mark their calendars for August 22, when they will finally be able to experience her latest work. This announcement has sparked excitement and speculation among her fanbase, making it one of the most talked-about events in the music industry this summer.
The striking album cover portrays Max enveloped in flames within a triangular shape, a design that cleverly resembles a play button. This fiery imagery likely symbolizes the intense emotions and energy she hopes to evoke in listeners when they do click play. It’s a bold visual statement that aligns perfectly with her vibrant pop persona and the album’s themes of passion and resilience.
In a creative twist, Max is utilizing reverse psychology as part of her promotional strategy for this album cycle. Last month, she directed fans to the website DontClickPlayOnAvaMax.com, which, under the pretense of an online petition, cleverly teased an unreleased track. Additionally, she shared a whimsical photograph of a roadside billboard, proclaiming “Don’t Click Play on Ava Max,” further fueling curiosity and engagement among her audience.
Alongside the album announcement on X, Max cleverly referenced her Atlantic Records labelmate Ed Sheeran’s recent album announcement for Play, retweeting his post from the same day. Both artists capitalized on the iconic play button icon, showcasing their interconnectedness within the music scene and creating a buzz around their upcoming releases.
Don’t Click Play serves as a follow-up to her successful 2023 album, Diamonds & Dancefloors, which impressively reached No. 34 on the Billboard 200 albums chart. It also follows her debut album, Heaven & Hell, released in 2020, which peaked at No. 27 and featured the breakout hit “Sweet But Psycho,” a Top 10 single on the Hot 100 in 2018 that solidified her status in the pop music landscape.
If you haven’t seen it yet, be sure to check out the music video for Don’t Click Play‘s lead single, “Lost Your Faith,” embedded below. This visually stunning video is sure to enhance your anticipation for the album and provide a glimpse into the themes Max is exploring in her new musical endeavor.
