Hailey Bieber has transcended her identity as a model and wife to Justin Bieber by establishing a formidable presence in the beauty industry. In 2022, she launched her skincare brand, Rhode, which quickly gained traction and popularity among consumers, particularly within the Gen Z demographic. This venture has not only bolstered her reputation but has also significantly enhanced her financial standing. Following a substantial investment deal where she sold a significant stake in Rhode, her net worth has soared, reflecting her prowess as an entrepreneur and influencer.
On May 28, 2025, Hailey shared her excitement with her followers on Instagram regarding a new partnership. “When I launched @rhode in 2022, I always had big dreams for the company, and the most important thing to me is to keep bringing Rhode to more spaces, places, and faces globally,” she expressed. “So, today I am so incredibly excited and proud to announce that we are partnering with e.l.f. Beauty as we step into this next chapter in the world of Rhode.” This collaboration signifies a major milestone in her brand’s growth trajectory, showcasing her commitment to expanding her brand’s reach.
Discover more insights into Hailey Bieber’s remarkable journey to wealth and success below.
Unveiling the Secrets Behind Hailey Bieber’s Financial Success
Hailey Bieber’s path to accumulating wealth began with her successful modeling career, where she collaborated with esteemed brands such as Guess, Ralph Lauren, and Tommy Hilfiger. In addition to her modeling endeavors, she adeptly expanded her portfolio through strategic brand endorsements and high-profile collaborations. The launch of her skincare line, Rhode, in 2022 marked a pivotal moment, as it quickly resonated with younger consumers and solidified her status as a beauty mogul.
Understanding Hailey Bieber’s Impressive Net Worth
As of May 2025, Hailey Bieber’s net worth is estimated to be approximately $300 million, as reported by Celebrity Net Worth. This substantial figure reflects her diverse income streams, which include her modeling contracts, brand partnerships, and the success of her skincare line, Rhode.
Exploring Justin Bieber’s Financial Standing
In 2025, Justin Bieber’s net worth is estimated to fall between $200 million and $300 million, according to various sources. His wealth is derived from his successful music career, endorsements, and business ventures, establishing him as one of the most financially successful artists in the industry.
The Financial Value of Rhode Beauty
In May 2025, Rhode Beauty was acquired by e.l.f. Beauty for a total deal value reaching up to $1 billion. This acquisition included $600 million in cash, along with $200 million in e.l.f. stock and an additional $200 million in performance-based earnouts over the next three years. At the time of the sale, Rhode had generated an impressive $212 million in net sales for the fiscal year concluding on March 31, 2025.
Hailey Bieber, who serves as the Chief Creative Officer and Head of Innovation for Rhode, retained a 51% ownership stake in the brand, positioning her to potentially earn over $500 million before taxes as the brand continues to grow.
In her announcement on social media, she expressed her enthusiasm about the partnership, saying, “I found a like-minded disruptor with a vision to be a different kind of company that believes in big ideas and innovation in the same way that I do and will help us continue to grow the brand. I feel invigorated, excited and more ready than ever to step into an even bigger role as Chief Creative Officer and Head of Innovation of Rhode, as well as a strategic advisor to e.l.f. Beauty.” This reflects her passion and dedication to her brand’s future.
