On Saturday, June 28, 2025, the vibrant city of Brussels, Belgium rolled out the red carpet to welcome Rihanna and a host of other celebrities for the highly anticipated world premiere of the new Smurfs movie. This exciting event marked a significant moment in family entertainment, showcasing the beloved little blue characters in a fresh narrative that promises to delight audiences of all ages.
The multi-talented Rihanna not only produced the new Smurfs film but also lends her voice to the iconic character Smurfette. This summer family film is a live-action animated reboot that takes viewers on an exhilarating adventure led by Smurfette as she embarks on a critical rescue mission to save Papa Smurf. The film promises to blend humor, heart, and vibrant animation, appealing to both children and adults alike.
During the premiere in Brussels, the visibly pregnant Grammy Award winner engaged with young fans, demonstrating her warmth and charisma. She was seen chatting with children, sharing laughs, and even linked arms with a guest dressed as her animated counterpart Smurfette. Additionally, she made a charming appearance in the audience, walking arm-in-arm with her partner, A$AP Rocky, who added to the evening’s festive atmosphere.
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Director Chris Miller was also present at the premiere, showcasing Smurfs toys and joining the celebration. Other notable cast members, such as James Corden and Dan Levy, added their star power to the event. Many attendees embraced the theme by donning attire in various shades of Smurf-blue, enhancing the festive atmosphere and showing their enthusiasm for the beloved franchise.
The highly awaited movie is set to debut in the U.S. on July 18, 2025, promising an exciting cinematic experience for families across the country. Fans are eager to see how this beloved franchise will be reimagined, and anticipation is building for its release.
The iconic Smurfs characters were originally created by Belgian comics artist Peyo, and in Belgium, they are affectionately known as “Schtroumpfs.” The city of Brussels fully embraced the premiere with a weekend filled with events celebrating the Smurfs, highlighting the cultural significance of these characters in Belgian heritage.
The event took place in central Brussels, conveniently located near a Smurfs museum, adding to the significance of the premiere. The city’s famous Manneken Pis statue was dressed as No Name Smurf for the occasion, creating a whimsical touch. The grand square, known as Grand-Place, hosted various Smurf-themed activities throughout the weekend, while tourist buses and train cars were adorned in vibrant blue decorations, immersing everyone in the Smurf spirit.
Rihanna made headlines in early May when she announced her pregnancy just before the 2025 Met Gala. She showcased her baby bump in a stunning menswear-inspired outfit that aligned with the night’s theme “Superfine: Tailoring Black Style.” Her partner, A$AP Rocky, with whom she is expecting her third child, co-chaired the event alongside notable figures like Pharrell Williams, Colman Domingo, and Lewis Hamilton, with LeBron James serving as honorary chair.
Rihanna and A$AP Rocky are already parents to two adorable children, RZA Athelston Mayers, who is 3 years old, and Riot Rose Mayers, who is 1 year old. The couple’s growing family is a source of joy and excitement, especially with the upcoming release of the new Smurfs film, which showcases their shared love for creativity and family-friendly entertainment.
