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Swiss Journal of Research in Business and Social Sciences

Women's clothing

Rihanna Christian Dior J’adore Fragrance Ad Campaign 2024


It?s official: subsequent to a 20-year run because the face of Christian Dior?s J?adore perfume, Charlize Theron is changed with none apart from Rihanna for 2024. Rumors first started to swirl the Barbadian famous person was to interchange Theron because the face of the scent over on theFashionSpot boards again in April, with an official announcement made in June. Now, our first have a look at the highly-anticipated marketing campaign is right here, with Rihanna (true to hypothesis) photographed by Steven Klein. In 2015, Rihanna made historical past as she turned the primary black girl to be the face of the fabled French style home (starring within the ?Secret Garden? campaign shot within the grounds of Versailles). Rihanna and Steven Klein return to the Palace of Versailles for this year?s J?adore marketing campaign, to roam all through the decadent former royal residence and usher in a brand new period for such an iconic scent.

Christian Dior 'J'adore' Fragrance 2024 : Rihanna by Steven Klein
IMAGE | CRFASHIONBOOK.COM

Read under the reactions of theFashionSpot?s discussion board members:

?It looks like an AI-generated image,? instantly shrieked discussion board member ivc07.

?Hope this isn?t the final shot. It?s going to take a lot to do better than Charlize,? famous FAdS.

?I like Rihanna, but this just doesn?t work. She is just not a J?adore woman, maybe Poison. They chose her just because she sells. Her image has nothing to do with the spirit of this fragrance,? Sweet rus voiced.

?That wig is awful. Not impressed so far,? shared Hchloe.

Also not precisely enthralled with the tip end result was ghostwriter10549, commenting: ?Ugh! It doesn?t look as promising as it should. Rihanna + Dior + Klein should be equal to iconic, sexy and timeless!?

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?Nothing will EVER compare to Charlize Theron?s first J?adore campaign from 2004 by Nick Knight which will forever be etched in my memory forever. It was so sultry, so seductive, so expensive-looking and was such a mood. This massively pales in comparison. What a letdown!? sighed vogue28.

Feel the identical manner? Share your individual ideas as Rihanna because the face of Christian Dior J?adore and await the business (dropping September 1) over on theFashionSpot boards, right here.

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Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.